From One Boring Photo to a Colourful Running Brand: Pete Goldie on Ultras and Building Happy Stride

And it, it still baffles me today because, um, at the moment I help a few other business owners, and sometimes I say, "Okay, what book are you listening to or reading this week?" And they're like, "No, I don't do any of that." You're like, "Oh, you're joking." Do you know what I mean? Like, all that knowledge, everything you're tac- the problems you're tackling today, somebody or many, many people have done this before, found a solution, and found a great way of working around it, and they've written about it.

Yeah.

It, you know, like, so just figure out what your, your problem is right now.

Yeah.

Go and find a book on it.

I think-

Or a podcast on it.

Yeah.

Or something.

It's like-

It's worth just doing 'cause it's, as you say, it's all free.

Yeah.

It's-

You know? So it's crazy

... it's, I think it's crazy when I see people on flights.

Mm.

So you're flying for like two hours, three hours, Europe or something, and they're just sitting there.

Mm.

They're sitting there like twiddling with their thumbs.

Mm.

Like no book, no magazine, no podcast.

No.

Uh, obviously if you've got kids, you've gotta look after them.

But I feel like- Try and maximize your time basically-

Mm