WARDROBE CRISIS with Clare Press
Jun 3, 2026 · 38 min · 14 segments
So Shein has bought Everlane and it's freaking people out. This feels like the right time to throwback to 2019, and my one-on-one with Everlane's founder Michael Preysman. I found it super…
Michael PreysmanGuest
Clare PressHost
But in the meantime, I thought I might pop on this week to take advantage of the wave of interest in Everlane and to re-share my 2019 interview with founder Michael Preysman.
Now, unless you've been living under a rock, you'll have noticed the shocking news about this brand built on the concept of radical transparency and how it's been acquired by none other than Shein.
As I wrote, another day, another corporate sustainability hero hits the news for all the wrong reasons.
I'm currently writing my next Substack column about what I see as the antidote, which is local businesses, and there are so many of you out there that deserve our attention and support, and won't let us down like Everlane and Allbirds and all the rest of it.
Anyway, I did find it pretty interesting to listen back to what Michael Preysman told me about Everlane, why he built it, what inspired him, and his hopes for changing the game.
Now, he ended up selling to LVMH-backed group L Catterton in 2020, and as such, he wasn't directly involved in the Shein acquisition.
But in a plot twist last week, he did this interview with Vogue where he basically said he's gonna return with a new offering, and he's naming it Still Radical.
Well, enjoy, and see you next week for our brand-new series about what really matters behind the scenes of these big fashion brands, the workers.
If you don't want to wait, actually, uh, I'll recommend one more episode for rediscovering.
We won't republish it, but it is number 261, Inside Shein: How the Ultra-Fast Fashion Brand Makes Clothes So Cheap, and I'll put the link right here in the show description for you.
But in the meantime, I thought I might pop on this week to take advantage of the wave of interest in Everlane and to re-share my 2019 interview with founder Michael Preysman.
Now, unless you've been living under a rock, you'll have noticed the shocking news about this brand built on the concept of radical transparency and how it's been acquired by none other than Shein.
As I wrote, another day, another corporate sustainability hero hits the news for all the wrong reasons.
I'm currently writing my next Substack column about what I see as the antidote, which is local businesses, and there are so many of you out there that deserve our attention and support, and won't let us down like Everlane and Allbirds and all the rest of it.
Anyway, I did find it pretty interesting to listen back to what Michael Preysman told me about Everlane, why he built it, what inspired him, and his hopes for changing the game.
Now, he ended up selling to LVMH-backed group L Catterton in 2020, and as such, he wasn't directly involved in the Shein acquisition.
But in a plot twist last week, he did this interview with Vogue where he basically said he's gonna return with a new offering, and he's naming it Still Radical.
Well, enjoy, and see you next week for our brand-new series about what really matters behind the scenes of these big fashion brands, the workers.
If you don't want to wait, actually, uh, I'll recommend one more episode for rediscovering.
We won't republish it, but it is number 261, Inside Shein: How the Ultra-Fast Fashion Brand Makes Clothes So Cheap, and I'll put the link right here in the show description for you.
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