Catterton Partners

they are, they are rolling in money.

They just sold a stake to, um, a VC firm, L Catterton, which is part of Louis Vuitton.

But the important thing of that is that when they sold their majority stake, minority stake, um, they sold at a $700 million valuation, and that's based on-

Wow.

For advertisers and commerce operators, this is a clear signal that the systems behind recommendations, ad performance, messaging, and AI agents remain capital-intensive priorities.

In commerce, consumer investment firm L. Catterton announced a strategic investment in Glance, an AI-powered shopping platform backed by InMobi.

Glantz says its service spans smartphones, connected televisions, and other digital environments, helping consumers move from product inspiration to discovery and purchase.

L. Catterton says it will support Glance's expansion, with a particular focus on the United States.

The financial terms were not disclosed.

That missing number matters, but so does the distribution strategy.

In HG's case, it would be software.

In L. Catterton's case, for instance, it would be the consumer.

consumer world.

But given that they're organized along sector lines, the people who run those sectors, part of their remit should be to build relevant connections in their target industry.

I think in addition to sort of bringing investor validation and interest, I think just, yeah, like societal re-relevance and the pure CapEx and R&D investments that we're gonna be able to make is just not something that this industry has, has quite seen before.

And so, yeah, first to have bonafide investors, you know, like the, also the variety of investors that came into our most recent round, which was 800, about $800 million, you know, from leading consumer private equity firm L Catterton.

They had some historic interest in the space, but kind of reinvesting into it.

Uh, and then FinTech Partners and Temasek and Vista Equity, the best B2B software investor in technology, 100 billion fund.

Before we move on, 'cause we, um, um, um, we mentioned some of the celebrities, and to a certain extent, the company I'm gonna name is a celebrity in its own right.

But L Catterton-

Yeah

... led and backed your series A $8 million round.

Uh, they just built this second identity from scratch instead of a visible sub-line under their own brand.

And in October of '21, L Catterton, uh, made their first investment in Ben & Frank and the second injection in, in April of 2023.

And the part that's interesting is that their own public language around the second round says that the money was explicitly meant to accelerate store rollout for both Ben & Frank and Bombabysta.

And, and they wanted to kind of establish this category leadership across Latin America for both brands at once.

This was something that was intentional.

It was funded.

You know, from day one, they had the same institutional money that says, "We're gonna roll out this competitor to our competitor, uh, you know, across these countries." And I think it's interesting because L Catterton is associated with LVMH, which is a luxury conglomerate, and so they don't really back these sorts of brands on purpose.

The idea of having a second company that does exactly what you're doing but at a lower price seems to be kind of a bad idea.

KPMG has been brought in to guide the original investors through the process.

L. Catterton, an investment firm connected to both LVMH and Group Arnaud, holds a 21% stake in Farmly.

No plans appear to be in place for L. Catterton to divest its position in this round.

Sharma and Agarwal, both graduates of the Indian Institutes of Technology, founded Farmly in 2017, initially operating a B2B model supplying dry fruits and nuts to retail customers before repositioning to sell directly to consumers under its own brand.

A Series C round in 2025 saw Elkatterton invest roughly 194 crore rupees for its 21% share, placing Farmley's value at 944 crore rupees at that time.