Why Privacy Tech Is Having Its Moment with Seth for Privacy (Cake Wallet)

... it's one of these things where investing in privacy has historically been a mistake.

Uh, almost every company that has tried to make its differentiator privacy, other than Apple, and again, Apple kinda, like, it's not really fair to say privacy is their differentiator, it's just one of the feature sets that they sell their products on, has kind of failed to do it.

And, and for mo- you know, I'm, I'm 35.

For most of my life, the trend in internet companies and internet-connected things has been give us a bunch of data, we'll give you a free product.

Yeah, it invades your privacy, but it makes the, your life a little easier.

I use Clear, I have TSA PreCheck, I'm in Global Entry.

Like, there, there's government privacy, which is separate, but then, you know-

Mm-hmm

... it's like I, I have a Twitter account.

Like, that's mined for data constantly.

Uh, I use Google Maps.

That's mined for data.

Uh, it seems like everywhere except maybe crypto, and maybe exception of Signal, but still, like, Signal's really only a bunch of us weirdos.

Privacy's, like, not a mainstream thing yet, but, but something's happening, at least on the financial asset side, where people are paying more attention to privacy now.

So, uh, I wanna, I wanna, you know, get into Cake can do and what you guys do there, but, like, high level, like, what got you interested in, in privacy as a concept, a product, and a place to help build a company? And, and why do you think it's starting to have a bit more of a moment now?

Yeah, I think the...

I mean, there's a lot to unpack there.

Yeah.

I think over the last decade since I first started getting interested in privacy, the landscape has changed a lot.

I feel like a lot of the things you were describing about the state of privacy or even building a company around privacy has actually changed a lot over the last 10 years.

Um, so I'll, I'll, I'll give a little bit of my story, and then I'll start to unpack a little bit more.

But so I really...

I, I landed in the, the broader digital privacy space because of cryptocurrency actually.

Um, I came just like everybody else.

I, I wanted to, to make money, get rich quick.