The Strategy and Leadership Podcast with Anthony C. Taylor
How a 15 Person Floor Heating Company Became the North American Leader | John Rose
Jun 23, 2026 · 28 min · 10 segments
Three computers, no fridge, and 15 employees. That was Nuheat when John Rose walked in. Sixteen years later it was the North American leader in its industry, and John says culture is the reason why…
Three computers, no fridge, and 15 employees. That was Nuheat when John Rose walked in. Sixteen years later it was the North American leader in its industry, and John says culture is the reason why. In this episode of the Strategy and Leadership Podcast, Anthony C. Taylor speaks with John Rose, former President and CEO of Nuheat Industries, advisor, investor, and board director, about what 16 years at the helm of a market leader taught him about culture, alignment, and building a company people are proud to work for. John took Nuheat from 15 staff, three computers, and humble beginnings to the North American industry leader in electric radiant floor heating, with 120 full time employees and roughly 4,000 distribution partners before its sale to Pentair in 2015. Anthony and John explore why culture is a precondition for performance rather than a perk, how celebrating 24 nationalities on staff galvanized the team, why alignment is the most important thing a leader can build, and how to define what winning actually looks like. The conversation also covers family business succession, the relationship between an executive and their board, and the two interview questions John used in nearly every hire at Nuheat. What You Will Learn in This Episode How John transformed Nuheat from 15 employees into the North American market leader Why culture is a precondition for performance, not a perk How celebrating 24 nationalities on staff galvanized the team and drove results Why alignment is the most important thing a leader can build How to define what winning looks like for your organization Why hope is not a strategy and how accountability keeps a plan alive How to structure family business succession so the next generation can lead Why an executive should own the conversation with their board The two interview questions John used in 90% of his hires About John Rose John Rose believes a strong corporate culture is the key ingredient for long-term success. Leaders create the culture, and the culture creates results. John spent 13 years in his family business, Kirkland and Rose, a bakery and grocery supplier across Western Canada, before it sold to a Dutch company in the early 90s. He then served as President and CEO of Nuheat Industries for 16 years. His focus on culture earned Nuheat Platinum Status as a 10 time winner in Canada's Best Managed Companies Program, a Cultural Diversity Award for employing staff from 24 countries, recognition as one of BC's Best Places to Work, and BC Exporter of the Year. The company grew from 15 staff to the North American leader in electric radiant floor heating, with 120 full time staff and roughly 4,000 distribution partners before its 2015 sale to Pentair. John is also an engaged community leader. He served as a Director and later Chair of Canuck Place Children's Hospice, and Chair of the Board of Mackay CEO Forums. He currently works with companies on Leadership, Succession, and Transition, and sits on the Boards of VanAir Design, Highgate Senior Living, Travelers Financial Group, and Tap & Barrel Restaurants. Connect with John Rose Website: https://www.johnroseconsulting.com Instagram: @johnrose1 About the Strategy and Leadership Podcast The Strategy and Leadership Podcast is hosted by Anthony C. Taylor, a strategic advisor to mid-market leadership teams ($30M to $300M) across North America. Anthony works directly with CEOs and senior leaders to help them align their teams, clarify priorities, and execute strategy in complex organizations. He interviews founders, executives, and industry leaders about what actually works when strategy has to survive execution. Strategy Resources for Leaders Work with a Strategic Planning Facilitator https://www.smestrategy.net/strategic-planning-facilitator Connect with Anthony Taylor on LinkedIn https://www.linkedin.com/in/anthonyctaylor604/ Produced by Rednyne Productions https://www.rednyne.com
Three computers, no fridge, and 15 employees. That was Nuheat when John Rose walked in. Sixteen years later it was the North American leader in its industry, and John says culture is the reason why…
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