Aug 27, 2026 · 1 hr · 12 segments
0:35 – Introduction: how Mathias Gredal Nørvig became CEO of SYBO 3:20 – Unpacking almost 5 billion downloads: what gave Subway Surfers its "lightning in a bottle" spark 6:25 – The moment Subway…
Shelley McIntyreGuest
Joe CondonHost
Gabrielle GeisingerHostAnd I'm wondering, does that mean, and Joe, I know you want to touch on this later, so I'm not going to cannibalize your question, but do you mean literally permission from a, a a body or a person, someone physically there at BBC Studios who's saying yes, no, yes, no? Or do you mean what the IP, that core that you're talking about, can withstand, right? Like that stretch that you talked about, what it can actually sort of hold before that? Very much the latter.
I mean, obviously at the BBC, there are some confines that we need to work within.
But no, when I'm talking about what the brand has permission to do, it's really...
And I'm as concerned about delivering on my commercial commitments into BBC Studios as I am about protecting brand health for long-term returns.
So I often talk about just because you can doesn't necessarily mean you should as a brand.
So being, again, disciplined in knowing where the demand is in the market and what people are looking for so that we are serving that demand, not overextending too rapidly or too cynically into commercialising particular verticals in the industry if the brand doesn't have a real right to be there.
And I'm wondering, does that mean, and Joe, I know you want to touch on this later, so I'm not going to cannibalize your question, but do you mean literally permission from a, a a body or a person, someone physically there at BBC Studios who's saying yes, no, yes, no? Or do you mean what the IP, that core that you're talking about, can withstand, right? Like that stretch that you talked about, what it can actually sort of hold before that? Very much the latter.
I mean, obviously at the BBC, there are some confines that we need to work within.
But no, when I'm talking about what the brand has permission to do, it's really...
And I'm as concerned about delivering on my commercial commitments into BBC Studios as I am about protecting brand health for long-term returns.
So I often talk about just because you can doesn't necessarily mean you should as a brand.
So being, again, disciplined in knowing where the demand is in the market and what people are looking for so that we are serving that demand, not overextending too rapidly or too cynically into commercialising particular verticals in the industry if the brand doesn't have a real right to be there.
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