The Coca-Cola Company

Did you know that not only are they funded by the big food companies, they're also invested in them? Yeah.

They've... their surplus money, they have actually invested in the stocks of Coca-Cola and PepsiCo and Mondelez.

So not only are they funded by them, but they're invested in them.

So any, you, you m- if you've never bought a, a stock before, basically you buy shares or stocks in a company, and then you hope and pray that the company does really well, and you do everything in your power to help the company do well and profit.

I know, but he's- Is that him?

The fucking, the c- the water's the color of Coca-Cola

No, he's not gonna It's him.

Yeah.

My role is to be in charge of all the engagement and activities on the opening tee box, on number one tee box.

And that includes just keeping order, making sure the television shots that you see are orderly and they're not people in the wrong place and walking around, making sure all the dignitaries from Our proud partners like Southern Company, Coca-Cola, and Accenture are given proper credits and recognitions.

I introduce each of the players when they come up to our dignitaries, to our walking scorers, to our standard bearers, just to make sure that everyone is introduced get their time to shake the hands with the top players but also to maintain order on that tee and to keep the system running perfectly about nine years ago they asked me to take this role because they said there was so much chaos on the opening tee box and the PGA Tour was disappointed how it was portrayed on television.

And they just needed someone to bring order in a system to the opening tee box of this most important tour championship, which is the Super Bowl of golf.

Yes, you know, with the corporations, they have their senior executives there.

Southern Company has their president and CEO there, and Coke has their senior executive, and so does Accenture.

And I've gotten to know most of them over the years, and especially Chris Womack from Southern Company has been a 35-year personal friend, and John from Coca-Cola I've known for several years.

And so I've gotten a comfort level with them, but I also know that these are senior executives and you show them respect and you speak to them with respect, but you also speak to them as people.

And so I think it probably lends a little bit more to that latter side there.

I liked your Coca-Cola example, and it got me thinking of another thing, right? Because we're really experimenters, right? We know storytelling can work, but there's other things we can do to spark curiosity and get the hook for the meeting.

And so with the Coca-Cola one, we help produce X results.

Would it be worth a conversation to see if we could produce similar results for you? It's like a simple, maybe I'll call that a benchmarking.

Like, hey, we produced this result of cost savings or drove their revenue by this much, whatever business outcomes you deliver for them, and they kind of look like you.

Some of the food choices that she's revealed on this show are highly questionable.

Whether it's a 7-Eleven Uber Eats for $47 or starting the day eating Cheetos or drinking a Coca-Cola right before the show as the first meal.

No joke.

Normal people are like, hey, you want a coffee? Five minutes ago was before the show started.

Oh, yeah.

Like the name dropping, especially Coca-Cola.

There's like Diet Coke everywhere.

It's a Diet Coca-Cola commercial, essentially.

Yeah.

I mean, movies back then were like, I mean, eventually, you know, we were given the truth of the matter by Josie and the Pussycats in 1999 when they laid the whole thing on the line.

But are you pushing against and making the best? My own background is from the world of consumer marketing.

Having worked at Coca-Cola for the best part of 10 years, I worked for Jim Beam Brands, Global Spirits, and a number of corporate jobs that very much on the consumer marketing side.

At one point in my life, I got moved or moved myself into healthcare 15 years ago.

It was a very new area for me.

Yeah.

you're not too young.

I was at Coca-Cola at 25 and I looked quite young and I felt like an imposter because I had quite a heavy job from the beginning.

And ultimately, if I spoke to myself then, it would be to back yourself and have the confidence in what you're doing.

Keep on the path you're on.

You get your paycheck, you sit on the curb in front of a 7-Eleven and you have a nice ice cold Coca-Cola.

You're completely free.

You'll never be freer than that with a breeze blowing across your face.

And all these guys, eventually, are best guests on Surviving the Survivor.

But the one thing that most people don't talk about, or you don't hear much about, is just the unbelievable putrid smell of Just imagine death inside of a Coca-Cola can that is now on fire.

That's what it smelled like.

It just smelled horrifically bad.