So always entertainment, always media, or is there other things in there as well?

I'd say the thread is always rooted in consumers and what consumers find interesting.

And I actually started my life at Unilever and I worked in consumer product goods or FMCG has different labels across the world.

But I actually started in low interest categories.

So deodorants and fabric conditioner products.

and hair care slightly more slightly higher interest category but the art and science that Unilever really trained into me was understanding what people are interested in what they care about what their needs are how they emotionally connect through brands and understanding the skill that I was trained in quite early on was understanding what the universal insights are that can take a brand to establish itself globally.

It's all very well building brands that resonate in one market, but it's much harder to take brands around the world.

I guess figuring out like what both of them, they need to be able to have that cultural relevance or to engage with the audience at the right kind of time.

So always entertainment, always media, or is there other things in there as well?

I'd say the thread is always rooted in consumers and what consumers find interesting.

And I actually started my life at Unilever and I worked in consumer product goods or FMCG has different labels across the world.

But I actually started in low interest categories.

So deodorants and fabric conditioner products.

and hair care slightly more slightly higher interest category but the art and science that Unilever really trained into me was understanding what people are interested in what they care about what their needs are how they emotionally connect through brands and understanding the skill that I was trained in quite early on was understanding what the universal insights are that can take a brand to establish itself globally.

It's all very well building brands that resonate in one market, but it's much harder to take brands around the world.

I guess figuring out like what both of them, they need to be able to have that cultural relevance or to engage with the audience at the right kind of time.

So what do you think we are getting wrong about what a layoff actually does to a person?

Yeah, I think, you know, there's a broader understanding now that layoffs are more common and they're happening with more frequency, especially in the tech world.

Like you see headlines about 10,000 people at a time getting laid off of Meta.

Yep.

Or you'll see the Microsoft offering this, what they call a voluntary retirement program, right? And so even though it's become more commonplace, but we're still in this capitalist society that expects each individual person to stay productive even when they're not working.

So you and a lot of other people, as soon as they get laid off, they really get to the busy work of changing the resume and applying for jobs and networking and doing all the things.

But what they're failing to realize in that moment that their whole bodies and hearts are going through this major transition that needs some care and attention.

um they want to now they're seeing that you know the world is now moving fast they want to build something of their own maybe it's consulting they want to use their uh you know experience um maybe you know they want to get into the creative work or a real venture but they are tired scared full of doubt what's the way you actually walk a midlife professional through that