The Places We'll Go Marketing Show
Jul 16, 2026 · 47 min · 12 segments
Marketing is changing faster than ever. AI is reshaping the industry, customer behavior is evolving, and marketers are being asked to do more with less. So what does it actually take to lead marketing…
Sarah FullerGuest
Ritchie MehtaHostMark EvansHost
I, I feel like, um, you know, from a marketer's perspective, you know, many people have had many, many years across this industry and I, and yet I think we're at this really big reset moment.
... and as you've just said, the tools and the techniques that perhaps used in the past are not as relevant as they are, you know, anymore, and indeed, new ones are emerging as the way consumer behavior is absolutely evolving.
Um, so I mean, what, what sort of, I guess, key things should a marketer be looking out for, particularly from a skill set perspective, and potentially if you think about it from a CMO perspective, what kind of skills do you think are gonna be more relevant today than perhaps they were in the past?
Well, I think the overarching thing is we just have to be brilliant at always learning.
Uh, it is, it's unlike anything we've seen, you know, since probably the iPhone launch, what's going on now.
... that a big barrier for clients was they don't understand the products that they're being sold.
And as someone who, you know, started marketing before, you know, PPC was a massive thing, I wanted to learn about that.
I thought I was going in to kind of play with analytics and, you know, AdWords, and all that kind of stuff, but they actually started out by throwing us completely in the deep end and seeing what we did.
I, I feel like, um, you know, from a marketer's perspective, you know, many people have had many, many years across this industry and I, and yet I think we're at this really big reset moment.
... and as you've just said, the tools and the techniques that perhaps used in the past are not as relevant as they are, you know, anymore, and indeed, new ones are emerging as the way consumer behavior is absolutely evolving.
Um, so I mean, what, what sort of, I guess, key things should a marketer be looking out for, particularly from a skill set perspective, and potentially if you think about it from a CMO perspective, what kind of skills do you think are gonna be more relevant today than perhaps they were in the past?
Well, I think the overarching thing is we just have to be brilliant at always learning.
Uh, it is, it's unlike anything we've seen, you know, since probably the iPhone launch, what's going on now.
... that a big barrier for clients was they don't understand the products that they're being sold.
And as someone who, you know, started marketing before, you know, PPC was a massive thing, I wanted to learn about that.
I thought I was going in to kind of play with analytics and, you know, AdWords, and all that kind of stuff, but they actually started out by throwing us completely in the deep end and seeing what we did.
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