Procter & Gamble

What did you do? I mean, did you do s- uh, you know, town halls? Did you have a framework you followed? Did you have a process that you know, kind of y- you, you learned at Lilly and refined at Purdue? So get a little bit more deeply into it with me about how you ...

I mean, at P&G we had a similar way we thought about growing brands, and we tr- trained that, and we taught it, and we refined it, and we improved it.

But we had a way.

So could you talk about how you did this?

Anyway, let's get to this news.

Jerome Luai, well, he skipped the awards night to sign off on a fresh P&G sponsorship deal.

That is not the right reporting.

He skipped the night to be in – he was in Samoa.

And Jerome's just a long list of ones that do it.

He's buyer beware.

I reckon he's going to go to P&G Chiefs, collect the money.

and just drop the biggest loads of Amber Heard you've ever seen on the field in history.

And then our clients are mostly global companies which has the operations in Korea, and which includes tech, financial companies, medical companies, manufacturing, and services on aerospace and defense industry.

Includes, for example, Google, Microsoft, Oracle, SAP, Bank of America, Morgan Stanley, Procter & Gamble, Tesla, Merck, AstraZeneca, Northrop Grumman.

You know, any big companies, you know, in the, in the world whose app operation in Korea.

You guys have tremendous experience in dealing with very large organizations.

It's been long established that the biggest carbon footprint from laundry detergents and dishwash products comes from the consumer's consumption of heated water during the use of these products.

In fact, according to P&G, if you move from hot to cold water to wash your clothes, you reduce the laundry product supply chain energy consumption by 90%.

BASF touts a similar number.

Now, as we know, a little over half of all surfactants by mass are used in household cleaning, and most of that is in laundry and dishwash.

as does a more recent focus on faster washing cycles, particularly in laundry.

In fact, we may ask the question, are these trends countervailing, that is, working against each other? Well, let's take a closer look.

In laundry, P&G is the granddaddy of low-temperature washing, launching Tide Cold Water in 2005.

At the time, they told the press they used hydrophobic surfactants, enzymes and bleach activator in the product.

But you take a look at this valuation, and am I comfortable buying it at 37 times forward earnings with a growth of 14% revenue year over year? It's

becoming like Procter & Gamble.

Yeah, it's safety.

The growth is just not there for this company the way it was at one time.

kind of banality of going on Facebook and, as you say, seeing your mates and doing this, but subliminally you're being fed.

Oh, sure, subliminally you're being fed ads, but also when Procter & Gamble zeroed out their surveillance advertising budget in 2017 and went from spending $200 million a year on those ads, $200 million a year on those ads to $0 million, $0 a year on those ads, they saw a 0% drop in sales.

Because to a first approximation, all those ads were either being mistargeted or disappearing down the ad fraud hole.

So yeah, sure, ads have an effect.

Yeah, I was really blessed, Kirk, to, I got to work with some of the best marketers on the planet.

I mean, I cut my teeth at Procter & Gamble after college.

And when we started, Procter & Gamble has this beautiful vision.

It knows exactly who its ideal customer is.

And she's called the golden mom.

We're not trying to be for everyone.

We're trying to let a practice hone in on who its ideal patients are.

And so for us, from Procter & Gamble to GameStop to places that Andre and I have worked, we're bringing the same discipline and rigor that a Fortune 30 company would use to these practices.

Yeah.

Well, and on the way, if my memory serves, on the way out of like selling that to P&G or whoever, he walked across the street and sold Swiffer.

Like I was just sketched on like a piece of paper.

He was like, hey, we can do a Swiffer wet chat.

We also have a lot of managers, directors, procurement leaders, founders, and really across a lot of big companies.

Target, Clorox, General Mills, P&G, McCormick, Post, Kings Hawaiian, Atlas Copco.

So, I mean, I think it's amazing at the breadth of our reach.

It