Tim Cook’s Apple era + John Ternus’ Apple future

So yeah, Tim Cook officially stepping down as Apple CEO.

This is something that's been rumored since last fall.

And since last fall, I believe it was the Financial Times who re- reported it first, John Ternus was, like, up there as a potential contender.

And it's kind of an interesting choice.

Like, on the face of it, we've always known Tim Cook as the logistics guy.

He was in...

He was previously to being the CEO and also taking over a CEO a couple of times before Steve Jobs passed away.

Like, he came in during sick leave.

Um, he was the COO of Apple, chief operations officer.

He was the guy dealing with logistics.

He was the guy who I think famously, like, a s- shortly after he started, he shut down a lot of factories.

He shut down a lot of, like, extra inventory they kept around and streamlined Apple's operations so that they were shipping products basically more directly to consumers, saving a lot of money in the long run.

He's the logistics guy, not exactly a creative product guy in the way that Jobs was, you know, championed.

John Ternus is a product guy.

John Ternus is a designer.

Um, he initially started at Apple doing, I believe, the studio monitor, the studio display, but went on to do AirPods, Apple Watch, eventually iPhone, and he became SVP mid the pandemic.

I believe it was, like, 2021.

So he became the top, top hardware guy.

And something I noticed is that, um, at the MacBook Neo launch a couple of months ago, it was all John Ternus.

It was launched all John Ternus all the time.

He was the one who introduced the MacBook Neo.

He was on stage.

He was doing interviews for Good Morning America.

And typically, that's Tim Cook.

Typically, Tim Cook is the face of the company for a big new product.