How Champions Turn Failure Into Fuel

You know, it is an absolute blessing to have the opportunity to work with so many of you, whether it be through Coach 2 Coaches, whether it be through Uncommon Live, whether it be through our standard Elite Mastermind, and some of you, maybe we need to work with each other more.

And maybe after today's story, which really speaks to the power of that quote from Kobe Bryant, you may decide that it's now time for us to lean in more.

You know, it's been an incredible blessing for almost 20 years to have the opportunity to work with some of the highest performers in the world of sports and business, many of you who are with us this morning.

And one of the things I love about our work and how hard our team works is that for those 20 years, we've remained relevant in a lot of the winning that you see on TV all the time.

I've had the blessing to work with one of the former Michigan State Spartans that I work with who just won his first Super Bowl with the Eagles, and many of the players from Alabama, DeVonta Smith, Landon Dickerson, Byron Young, Jalen Hurts, as well as Coach Penenzio.

Here's what I want you to think about when it comes to this game and another championship.

And keep in mind, you didn't see me at the Super Bowl.

You didn't see me on the sidelines.

Yes, I was with the Eagles, team hotel.

I was there for the disappointment of losing to the Chiefs, and I was there to see and to witness what many of you saw as a picture, but I had the opportunity to see it live.

Many of you, and they referenced it after the game, many broadcasters asked Jalen Hurts, "Jalen, tell us about losing to the Chiefs.

Tell us about the other colored confetti, the Kansas City confetti coming down on you, and that now iconic picture of you standing in silence and watching the Chiefs' celebration." Jalen Hurts allowed that to become his fuel.

Just like I watched fuel of Jalen Hurts in the weight room at Alabama seven years ago when he faced challenge and adversity, and I watched him rise up as a leader.

You can read that story in The Standard.

If you have not read that story about Jalen Hurts, I write about Jalen in The Standard.

Pick up a copy of The Standard.

You'll be blown away by the story and the leadership of Jalen.

And I told people, regardless of the fears, doubts, uncertainties this kid faces, he's a champion, and one day he would win a Super Bowl.

Yes, he did.

We talk about that in The Standard.

But this picture illustrates everything I've known about Jalen for the last seven years.

I watched.

I was at the game.

I was with the team.

I watched Jalen stand there in silence and take it all in, and I knew that would become his fuel, fuel to one day, with his teammates, go become a Super Bowl champion.