He Built Breasy When Nobody Believed In Him Julian Khoury

complete yet.

It will never be

complete.

Just like you mentioned, you started the podcast, you wanted to do a solo podcast.

And then look at you today, three years

later,

mashallah.

True, true, true.

So always start somewhere.

You got to believe in what you're doing, obviously.

Of course.

And then you'll figure it out along the way.

question here yes did did you have the moment or the time that while you were starting the business you felt that you were trying to push people to change their behavior because in marketing one of the main things is it's very hard to change consumer behavior true either you fly on it flow on it or it's an uphill battle for you was what because like you're putting people into a community yeah into a rhythm that they were never exposed to, meaning like ice plunge, okay, good.

It's trendy somewhere.

Either people will find it in the gym, they will jump in it or not.

So how did you go towards this from a marketing

standpoint? From a marketing standpoint, something I learned during the mushroom farm, because back then I learned that there's also a lot of curiosity around mushroom in general.

People know about the health benefits, they might have heard about it, but they don't really so educational.

So

when you go about tackling, educating people, either teaching them how to cook a recipe in the mushroom or how to get the full benefits from a mushroom stock that is the lion's mane, that helps you with your focus.

with your sleep, cordyceps works perfectly as a pre-workout, okay, cool.

What do we do here? People need, till today, every event we do, mainly our floating breathwork series, we ask people, the first thing we ask, is anyone doing a breathwork for the first time? We get 70% of the people raising their hands, they're doing it for the first time.

So there is that curiosity around it.

People are eager to learn.

So if you leave them inspired, learning something from either your content or from that journey with you, people come for the experience.