Aug 10, 2026 · 32 min · 12 segments
Prime Suspects is back with Ep. 144, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss: - The challenges and lessons from Prime Sports’ expansion across…
Adam BjornPanelist
Joe Brennan Jr.Panelist
Matt LandesHost
Your second in-game column was published as many of us were making our way to Vegas for Bet Bash, and in it you called the Prime Sports deal a six-leg parlay with simultaneous approvals across three states in Kentucky, New Jersey, and Ohio, plus a costlier share purchase over an asset purchase.
So I mean, that was released on purpose, so when people saw me and Joe hanging out at Saginaw's, they didn't know if we had knives on each other or nine millimeters keeping the peace under the table.
'Cause that was one of the funniest things all week, was when they would spot us, like, "Aren't you two at war?" Or, "Aren't you at war with Joe or something?" I mean, look, yes, this was a long, arduous process that I got a bankruptcy and legal fees education as to how that works, and ultimately it was a six-leg parlay.
One of the market access partners didn't wanna continue on based on what we were looking to do, so then we had to go find a new one in New Jersey, which, again, all worked out very well.
Very happy to be partnered with Caesars in New Jersey, uh, on the sports side, and potentially on the iGaming side going forward.
Regulators, and I- I'll say this, and people have asked me, like, when it comes to regulators in the US, and I'm not kissing ass here, they are very open-minded, very willing to work with you, understand the challenges of today of PMs and everything else that they're up against, sweeps previously.
Understanding that we're trying to do it the right way and keeping the state-regulated licensing process and everything in place.
And between Kentucky, New Jersey, and yeah, we had a little dip in Ohio with missing a month.
Unfortunately, it was the World Cup that we'd been waiting four or five years for.
But the biggest thing to come out of that was there wasn't a run on player accounts.
And, you know, now we're looking at numbers where they're back, they're playing, our uniques and our actives are there.
But we took the, you know, the, the high road, I guess, in doing the share purchase versus an asset purchase, which means shutting down and all the rigmarole of that, and then having to go through a rebranding, restarting, or anything of that nature.
And the goal was to keep everyone whole, show that we're here to support, and do it, in theory, the right way based on legislations, regulations, not trying to find any loopholes or whatever else that exist, and just continue to build this thing.
It's a 15, 20-year journey if we can make it work and find the, the right place in it.
And at the end of the day, the difference will be customers, liquidity, and we need more customers, we need more liquidity to ultimately make this very expensive way of doing things within the US, within the states, increasing taxes and all that fun stuff, to ultimately, you know, survive and get this done.
As we've seen, many powers much, much bigger than us, uh, have not survived beyond, you know, 12, 24, 36, 48 months between 2018 and now.
Your second in-game column was published as many of us were making our way to Vegas for Bet Bash, and in it you called the Prime Sports deal a six-leg parlay with simultaneous approvals across three states in Kentucky, New Jersey, and Ohio, plus a costlier share purchase over an asset purchase.
So I mean, that was released on purpose, so when people saw me and Joe hanging out at Saginaw's, they didn't know if we had knives on each other or nine millimeters keeping the peace under the table.
'Cause that was one of the funniest things all week, was when they would spot us, like, "Aren't you two at war?" Or, "Aren't you at war with Joe or something?" I mean, look, yes, this was a long, arduous process that I got a bankruptcy and legal fees education as to how that works, and ultimately it was a six-leg parlay.
One of the market access partners didn't wanna continue on based on what we were looking to do, so then we had to go find a new one in New Jersey, which, again, all worked out very well.
Very happy to be partnered with Caesars in New Jersey, uh, on the sports side, and potentially on the iGaming side going forward.
Regulators, and I- I'll say this, and people have asked me, like, when it comes to regulators in the US, and I'm not kissing ass here, they are very open-minded, very willing to work with you, understand the challenges of today of PMs and everything else that they're up against, sweeps previously.
Understanding that we're trying to do it the right way and keeping the state-regulated licensing process and everything in place.
And between Kentucky, New Jersey, and yeah, we had a little dip in Ohio with missing a month.
Unfortunately, it was the World Cup that we'd been waiting four or five years for.
But the biggest thing to come out of that was there wasn't a run on player accounts.
And, you know, now we're looking at numbers where they're back, they're playing, our uniques and our actives are there.
But we took the, you know, the, the high road, I guess, in doing the share purchase versus an asset purchase, which means shutting down and all the rigmarole of that, and then having to go through a rebranding, restarting, or anything of that nature.
And the goal was to keep everyone whole, show that we're here to support, and do it, in theory, the right way based on legislations, regulations, not trying to find any loopholes or whatever else that exist, and just continue to build this thing.
It's a 15, 20-year journey if we can make it work and find the, the right place in it.
And at the end of the day, the difference will be customers, liquidity, and we need more customers, we need more liquidity to ultimately make this very expensive way of doing things within the US, within the states, increasing taxes and all that fun stuff, to ultimately, you know, survive and get this done.
As we've seen, many powers much, much bigger than us, uh, have not survived beyond, you know, 12, 24, 36, 48 months between 2018 and now.
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