Sep 23, 2026 · 1 hr 9 min · 12 segments
We don’t control the world our children inherit. But we have enormous influence over how prepared they are for it — and over what we choose to build for them now. In this episode I sit down with my…
Craig SchulzeGuest
Adam GibsonHost
This, this is a really interesting, uh, part of my journey and story because I have...
I, I, I was in the fitness industry for 15 years, and my business mentor always used to say to me, "Craig, you're in business.
.. politics, and religion because you'll divide your community." So I was like the classic stay-in-the-middle-
... type of person, hold my views to myself type of pe- Within my own community, I was very vocal.
But when it became business and what I was doing in entrepreneurship, I, I was very much stay in your lane, don't be controversial because it'll cost you.
And through business, for me, I'd actually done exceptionally well in business.
I had five fitness clubs, set up 22 franchises, built an online business that stemmed into over 100 countries at the time.
And the reason I transitioned out of retail into some more online-based, uh, opportunities was really the experience of the global financial crisis.
I was trying to r- get money for capital for fitness clubs, and then banks pretty much closed the door on e- everything.
I couldn't, uh, get capital for fitness clubs because banks wouldn't lend money, unsecured finance.
And I, I just had, like, this big major situation where I just signed two gyms for myself, and I couldn't get capital.
And I was lucky that my mentor five years earlier had really taught me how to invest in property, so I was able to scrape through that period there through the fact I was, uh, you know, smart investing early on, and I put all my investments on the line to get the capital for the two gyms.
When I come out the other side of that, I said, "I will never be walking that fine line of high risk ever again." And for the next 10 years, I built a phenomenal business all around the world.
What I didn't factor in was, uh, a, a controlling entity, let's call it, lock down the entire world, and that just starved my business at the time.
So I'd recession-proofed myself through smart investments and that through that 10-year period.
Low risk, um, done exceptionally well, but I didn't factor in the, the, uh, the global lockdown side of it.
Uh, but, uh, getting back to the question about speaking up, I literally had three of my values challenged and, uh, you know, it was about, uh- Treating the world as your oyster, traveling all around the world, what I've done in 100 different countries.
This, this is a really interesting, uh, part of my journey and story because I have...
I, I, I was in the fitness industry for 15 years, and my business mentor always used to say to me, "Craig, you're in business.
.. politics, and religion because you'll divide your community." So I was like the classic stay-in-the-middle-
... type of person, hold my views to myself type of pe- Within my own community, I was very vocal.
But when it became business and what I was doing in entrepreneurship, I, I was very much stay in your lane, don't be controversial because it'll cost you.
And through business, for me, I'd actually done exceptionally well in business.
I had five fitness clubs, set up 22 franchises, built an online business that stemmed into over 100 countries at the time.
And the reason I transitioned out of retail into some more online-based, uh, opportunities was really the experience of the global financial crisis.
I was trying to r- get money for capital for fitness clubs, and then banks pretty much closed the door on e- everything.
I couldn't, uh, get capital for fitness clubs because banks wouldn't lend money, unsecured finance.
And I, I just had, like, this big major situation where I just signed two gyms for myself, and I couldn't get capital.
And I was lucky that my mentor five years earlier had really taught me how to invest in property, so I was able to scrape through that period there through the fact I was, uh, you know, smart investing early on, and I put all my investments on the line to get the capital for the two gyms.
When I come out the other side of that, I said, "I will never be walking that fine line of high risk ever again." And for the next 10 years, I built a phenomenal business all around the world.
What I didn't factor in was, uh, a, a controlling entity, let's call it, lock down the entire world, and that just starved my business at the time.
So I'd recession-proofed myself through smart investments and that through that 10-year period.
Low risk, um, done exceptionally well, but I didn't factor in the, the, uh, the global lockdown side of it.
Uh, but, uh, getting back to the question about speaking up, I literally had three of my values challenged and, uh, you know, it was about, uh- Treating the world as your oyster, traveling all around the world, what I've done in 100 different countries.
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