Oct 6, 2026 · 40 min · 12 segments
**Justin Kramer** has watched friends raise $10, $20, even $30 million and end up sitting on it with no idea what to do next. He raised venture himself, and he still thinks most founders shouldn't…
Justin KramerGuest
Brennan PothetesHost
So a lot of our viewers are entrepreneurs, but we're also, people care about investing.

Like, let's say I'm a village idiot and I'm just, like, trying to get as smart as you at, as investing.

What are the key things to look for if I wanna uplevel my investment game from, like, a research perspective?

Obviously, to plug ourselves, I think we're very helpful in this category, but even, like, preceding that, I think most people, like the biggest hurdle is just, like, being comfortable with, like, volatility in markets.

It's really uncomfortable putting money into a fund and a stock and seeing, like, one day it's down.

Like, this week has been a really red week, and next week may be a green week.

So getting people to shift their mindset and understand that, like, this is a long-term journey, I think is one of the biggest hurdles, and, like, scares people away 'cause they're like, "Oh, I, you know, I earn money from my job.

So, like, that is one of those things that, like, getting people from this short-term to long-term mindset, they're not gonna get rich overnight.

People are like, "Oh, you know, I wanna 10X my money in a week," and I'm just like, "Then that's, that's gambling, that's not investing." For most people.

Maybe others not so much, but yeah, I think that's one of the biggest struggles right now.

And then that, that's that point before with Robinhood, you know, gamifying things.

So trying to fight those, like, behaviors and feelings and do things responsibly is really challenging.

So a lot of our viewers are entrepreneurs, but we're also, people care about investing.

Like, let's say I'm a village idiot and I'm just, like, trying to get as smart as you at, as investing.

What are the key things to look for if I wanna uplevel my investment game from, like, a research perspective?

Obviously, to plug ourselves, I think we're very helpful in this category, but even, like, preceding that, I think most people, like the biggest hurdle is just, like, being comfortable with, like, volatility in markets.

It's really uncomfortable putting money into a fund and a stock and seeing, like, one day it's down.

Like, this week has been a really red week, and next week may be a green week.

So getting people to shift their mindset and understand that, like, this is a long-term journey, I think is one of the biggest hurdles, and, like, scares people away 'cause they're like, "Oh, I, you know, I earn money from my job.

So, like, that is one of those things that, like, getting people from this short-term to long-term mindset, they're not gonna get rich overnight.

People are like, "Oh, you know, I wanna 10X my money in a week," and I'm just like, "Then that's, that's gambling, that's not investing." For most people.

Maybe others not so much, but yeah, I think that's one of the biggest struggles right now.

And then that, that's that point before with Robinhood, you know, gamifying things.

So trying to fight those, like, behaviors and feelings and do things responsibly is really challenging.
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