Gamification

Today's guest is Tim Schottmacher, Managing Director at GoMedo, the Salesforce native scheduling and booking platform, powering brands like ClubMed, Basic Fit, and Jaguar Land Rover, and recent recipient of the Salesforce 2027 Partner of the Year Award.

Tim has spent roughly 15 years building on the platform, going from developer and consultant all the way to running two ISVs, GoMedo and more recently, NoviGem, a Salesforce native gamification app available on the agent exchange.

And for any D&D enthusiasts that are listening and watching, when Tim is not shipping managed packages, he's running a 250-player Dungeons & Dragons community in his hometown near Amsterdam.

Tim, welcome to Epsomley Line.

Like how could you make sure that people not just get training and learn about the product and then they move on from that, but actually start adopting it more and more.

And there are different techniques to do that.

But one of the techniques that always comes up is gamification.

And the reason for that is one of the few ways in which you can change behavior that is lasting.

I think, yeah, that's fair.

Gamification is completely valid if it works.

Yeah.

Is that what that is? Even just for like the marathon training, not the gamification? No.

in.

It's the state of the race in Gamified.

Yes, exactly.

And I will say, I have a GD Politics hat here, which is only because we don't have...

And you know, if you have turned on a streaming service in like the last five years, you probably noticed that a lot of our major franchises are starting to feel a little bit, well, gamified, I guess you could say.

Gamify is the perfect word for it, yeah.

Right.

You have characters going on these literal quests.

Speaking of education, Stephen Jay Murdoch offered a fascinating example of how gamification is being used to build STEM skills in young people through technology.

A radio direction-finding game designed for the BBC micro-bit platform, This approach blends fun and learning brilliantly, making technical concepts more approachable for students and encouraging them to tinker, experiment and solve problems using code and basic electronics.

Gamified education like this might be the key to helping the next generation gain confidence and interest in STEM areas, which are so central to the way technology will continue to evolve.

But tech education only matters if everyone can access the necessary tools, and on that note, recent releases in consumer hardware are making an impact as well.

The new Unibook laptop by Chua stands out because it's priced at under $500, yet offers reliable performance, a crucial breakthrough for people in developing markets or those new to computing.