EP152 - The Township Group President - Karen Howe

Let's jump into your move to cassette.

So here you were the creative communication group head.

So what did that entail? Because it looks like you're starting to get really deep into new business pitches and managing more people than direct creative.

Yeah, I was a creative group head and that's sort of the path upwards towards being a creative director, which is instead of managing a whole department, the step up as you're managing a small group.

So it gives you the opportunity to manage people, be responsible for their growth, hire and fire, give reviews, be responsible for the quality of their work.

And so that was an opportunity I really wanted.

I wanted it on a smaller scale because I knew I wanted to ultimately be a creative director.

And it was also someone I very much wanted to work with.

His name was Peter Lanyon.

And because I was producing wonderful work.

So I just wanted to be a part of that organization.

And I wanted that particular opportunity to grow.

I was very pragmatic about my path.

I knew where I wanted to go and I had steps to get there.

I wanted more television, for example.

They had a lot of television clients.

So all those things contributed to that choice.

Is it easier writing for television than it is radio? Because I'd imagine radio would be a lot harder.

They're both hard.

One's harder because you don't have as many tools at your disposal.

I think you don't have visuals.

However, you can also do things you couldn't do then with picture.

The common joke is you could drain Lake Erie if you wanted to.

You could pull the plug.

You can do theater of the mind in a way.