BBDO Worldwide
BBDO Worldwide is a global, full-service advertising and marketing communications agency network headquartered in New York City and part of the Omnicom Group. It creates advertising and marketing campaigns for brands, working across offices in dozens of countries worldwide.www.bbdo.com
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Search complete. 63 mentions across 32 episodes found for "BBDO Worldwide".
Sep 11, 2026
speaker_0HOST
Separately, Omnicom has handed its creative network to a new chief.
speaker_0HOST
Andrew Robertson, chairman of BBDO Worldwide, is chief executive of Omnicom Advertising with immediate effect, replacing Troy Ruhannon, who is retiring after more than two decades with the group, AFAQ's Indian Television and Storyboard 18 report.
speaker_0HOST
Per those accounts, the handover follows the completed post-merger integration with Interpublic, which Ruhannon said made it the right moment to step down.
speaker_0HOST
Chairman and Chief Executive John Wren credited Ruhannon with bringing the combined organization together and flagged Robertson's commitment to keeping creativity central as the group advances its AI capabilities.
speaker_0HOST
Robertson's first statement set the plan as securing a disproportionate share of creative and strategic talent and equipping it through Omni with AI-enabled tools and data.
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The group enters the transition, citing recent wins at Subway, American Express, and BBVA, and all three creative networks in the Cannes Lions' top 10 this year.
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For talent and clients watching for direction, the brief pairs a BBDO veteran with an Omni-first mandate.
speaker_0HOST
On the ad tech side, following our earlier coverage of ChatGPT ads opening to agencies and self-serve, Amazon Ads has put ChatGPT inventory inside its DSP, Digiday and Adweek report.
Julie ZukofGUEST
Um, that's my passion, is bringing brands to life.
Julie ZukofGUEST
Um, I worked at BBDO first and then Anomaly, um, and then Translation, and then I actually started my own agency focused on brands and categories I cared about, mostly in the fitness and wellness space, um, before pivoting to in-house.
Julie ZukofGUEST
And I think what really affected my journey is the philosophies of some of these agencies and the way they approached problems.
Julie ZukofGUEST
So for example, Anomaly was like media agnostic.
JT WheatleyHOST
By the late 1950s, Pius provided illustrations for a variety of books, such as Addison B.C. Whipple's Famous Pirates of the New World, the inspirational Paths That Cross, and the juvenile novel Kalina and Santa, about a young girl from the Congo, Esma Rideout Booth.
JT WheatleyHOST
In 1958, he went to work for Banton, Barton, Durston, and Osborne, BBD&O, doing advertisements for Ebony and Baltimore Afro-American, while also appearing as a spokesman for Lucky Strike Cigarettes.
JT WheatleyHOST
From the 1960s to the end of his career in the 1980s, Pius was a frequent contributor on the revival of Stanton's National Scene, a monthly black newspaper supplement, providing cover illustrations and paintings depicting black historical figures and civil rights pioneers.
JT WheatleyHOST
A notable one was for Rosa Parks on October 14, 1965, which included a cover.
speaker_0HOST
MediaPost reports that Troy Ruhannon, president and chief executive of Omnicom Advertising, is retiring after more than 20 years in leadership roles across the group.
speaker_0HOST
Andrew Robertson, chairman of BBDO Worldwide, takes the job effective immediately and will work alongside Ruhannon through the handover, according to RTT News.
speaker_0HOST
That division is not a small piece of the map.
speaker_0HOST
It was announced in mid-2024 and took effect the following January, per that earlier account, and it oversees BBDO, which absorbed the operations of IPG's FCB, along with McCann and the U.S. Advertising Collective.
speaker_0HOST
including Goodby Silverstein and Partners and Deutsche.
speaker_0HOST
So, the reporting line above a large share of the group's creative accounts changes hands, and to another long-serving insider rather than an outside hire.
J.T. WheatleyHOST
By the late 1950s, Pius provided illustrations for a variety of books, such as Addison B.C. Whipple's Famous Pirates of the New World, the inspirational Paths That Cross, and the juvenile novel Kalina and Santa, about a young girl from the Congo, Esma Rideout Booth.
J.T. WheatleyHOST
In 1958, he went to work for Banton, Barton, Durston, and Osborne, BBD&O, doing advertisements for Ebony and Baltimore Afro-American, while also appearing as a spokesman for Lucky Strike Cigarettes.
J.T. WheatleyHOST
From the 1960s to the end of his career in the 1980s, Pius was a frequent contributor on the revival of Stanton's National Scene, a monthly black newspaper supplement, providing cover illustrations and paintings depicting black historical figures and civil rights pioneers.
J.T. WheatleyHOST
A notable one was for Rosa Parks on October 14, 1965, which included a cover.
Jenny BlackwoodHOST
[laughs] Lynn spent almost 30 years in advertising, but the coolest part for me is that she started as a receptionist, you guys.
Jenny BlackwoodHOST
And she worked her way up through Ogilvy, BBDO, Gray Arnold, all the way to CEO of J. Walter Thompson, [laughs] New York.
Jenny BlackwoodHOST
I'm sorry, the flagship office of the oldest advertising agency in the world.
Jenny BlackwoodHOST
She worked on brands, I'm not sure if you've heard of them, maybe Listerine, American Express, Clinique, Hershey's, L'Oréal, and our friend Rolex.
8 MINS LATER
Lynn PowerGUEST
Yeah
Jenny BlackwoodHOST
...
Jenny BlackwoodHOST
WPP, BBDO, Gray, Arnold, and then J. Walter Thompson.
Jenny BlackwoodHOST
What did you learn about yourself on the way up that you still use every single day?
JackHOST
Like, they obviously knew.
JackHOST
It's not like, remember that, like, BBDO ad that got the.
JackHOST
Clemenger BBDO.
JackHOST
Clemenger BBDO with, like, the person to get people to stop getting in car crashes.
JackHOST
Yeah.
JackHOST
But I think this is great.
57 MINS LATER
JackHOST
That would be...
JackHOST
I would have to imagine that would be Apple as well.
RomainHOST
... seconds before.
JesseHOST
Shout out BBDO
RomainHOST
And then you leave people wanting more.
RomainHOST
Yeah.
Gary FreyHOST
And you've found a way.
Gary FreyHOST
Like, you-- I'm not hearing in your story, "Oh, I wanna be the next Leo Burnett or the next BBDO or the next, you know, mega firm that's, you know..." A- a- and those, those guys have had to change a lot too because at the time, I mean, think about this.
Gary FreyHOST
This is back in the '90s, early '90s.
Gary FreyHOST
Um- Maybe even late, late 80s, all the big firms were making their money off of TV, um, commissions.
Judy PollackGUEST
Well, this one's pretty easy.
Judy PollackGUEST
It was the Big Bang, which was the merger of Needham Harper Steers at the time and DDP and BBDO.
Judy PollackGUEST
And I had just pretty much started with Adage and I was sharing a cubicle with with a reporter, Stuart Alter, who was an amazing reporter.
Judy PollackGUEST
He was one of the best reporters I've ever known.
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