LotTalk Podcast powered by Lotpop
Jun 17, 2026 · 1 hr 8 min · 14 segments
Social media strategist Robin Wilson of Social Grenade joins Chris Keene, John Anderson, and Renaldo Leonard to break down why the standard dealership playbook of sold customer photos and…
Chris KeeneHostJohn AndersonHost
Renaldo LeonardHost
I want to back up there to you sat there and said, you talked about the algorithm and, you know, just go look at your algorithm.
But in their insights, and they go to their content, and they can look down at their content and go, what performed and what didn't? And it's no different than you have 20 salespeople, right? And you go, that one's not covering his desk.
If you're not looking at your content with the same way you look at your salespeople, whether it's covering or it's not, if you've got a post out there that had three views that had zero engagement on it and one below it had 690 views and 25, 30 engagement on it, Facebook's telling you, do more of this.
Why are you feeding the salespeople that aren't covering their desk? Why are you giving them all the good stuff that aren't even covering their desk? And that's what's happening with those social media posts.
I had a dealership that I worked with for over 10 years doing their social, and they were adamant that they wanted every employee's birthday present photo and their anniversaries posted on in the social media feed and i'm like dude you have 180 employees
like we're i mean and some of them all 30 of them will have a birthday on the same freaking week and i'm like no no nobody wants that in their news feeds So you're honoring them for what? So I finally told him, can we move it to stories? Because it's only their birthday one day.
Can we move it into stories? And then by the time people see it, like that day is gone, the next day is whatever, and it's not clogging up the news feed.
I want to back up there to you sat there and said, you talked about the algorithm and, you know, just go look at your algorithm.
But in their insights, and they go to their content, and they can look down at their content and go, what performed and what didn't? And it's no different than you have 20 salespeople, right? And you go, that one's not covering his desk.
If you're not looking at your content with the same way you look at your salespeople, whether it's covering or it's not, if you've got a post out there that had three views that had zero engagement on it and one below it had 690 views and 25, 30 engagement on it, Facebook's telling you, do more of this.
Why are you feeding the salespeople that aren't covering their desk? Why are you giving them all the good stuff that aren't even covering their desk? And that's what's happening with those social media posts.
I had a dealership that I worked with for over 10 years doing their social, and they were adamant that they wanted every employee's birthday present photo and their anniversaries posted on in the social media feed and i'm like dude you have 180 employees
like we're i mean and some of them all 30 of them will have a birthday on the same freaking week and i'm like no no nobody wants that in their news feeds So you're honoring them for what? So I finally told him, can we move it to stories? Because it's only their birthday one day.
Can we move it into stories? And then by the time people see it, like that day is gone, the next day is whatever, and it's not clogging up the news feed.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
