Oct 6, 2026 · 40 min · 12 segments
In this episode of lethal venom, I chat with Kyle Bailey. | Guest Highlight | Kyle has been helping Home Service Businesses increase sales through SEO, Local SEO, Social Media Marketing and Website…
Kyle BaileyGuest
Noah MayHost
I think that this is such a very important thing to be able to discuss and really talk about today, about the, um, how, just how websites and social media's just ever l- is just con- constantly changing and growing.
That's a great question because, uh, [laughs] r- just about the time everybody started getting a good handle on what it is, now AI's come along and it's changing everything.
So I've got a roofing company, right? So the mistake people typically make is they'll make their decisions on the keywords they choose on their internal knowledge.
And they'll say, "Well, I wanna do new roofs more than I wanna do roof repairs, so I'm gonna optimize for new roofs." And that, what that means is I'm gonna go in and I'm, I'm gonna create content around the subject of new roofs.
I'm gonna put that in some, uh, technical places on my website called the title tag.
And so what you've got out there is you've got, we used to call them spiders back in the day.
I was just remarking to a colleague the other day about how nobody says spiders anymore.
And so you, what you've got is these little bots that run around all over the web.
Goo- what Google has been historically is just a giant warehouse full of file, file boxes, file- filing cabinets.
And it goes around the web and dis- and judges what your website is about and then files it, and then it does that in cycles.
The bigger and more important the website is, like, um, just your tier one news sites like CNN, or New York Times, or Wall Street Journal, it's gonna, it's gonna crawl those maybe several times a day.
Where Rick's Roofing Company, it's gonna crawl it maybe twice a month, because it doesn't have the level of importance to refresh, right? Does all that make sense so far?
You know, I think it's more of, the, along the lines of what, uh, uh, the more websites that get used, the more they have to be updated and everything.
I think that this is such a very important thing to be able to discuss and really talk about today, about the, um, how, just how websites and social media's just ever l- is just con- constantly changing and growing.
That's a great question because, uh, [laughs] r- just about the time everybody started getting a good handle on what it is, now AI's come along and it's changing everything.
So I've got a roofing company, right? So the mistake people typically make is they'll make their decisions on the keywords they choose on their internal knowledge.
And they'll say, "Well, I wanna do new roofs more than I wanna do roof repairs, so I'm gonna optimize for new roofs." And that, what that means is I'm gonna go in and I'm, I'm gonna create content around the subject of new roofs.
I'm gonna put that in some, uh, technical places on my website called the title tag.
And so what you've got out there is you've got, we used to call them spiders back in the day.
I was just remarking to a colleague the other day about how nobody says spiders anymore.
And so you, what you've got is these little bots that run around all over the web.
Goo- what Google has been historically is just a giant warehouse full of file, file boxes, file- filing cabinets.
And it goes around the web and dis- and judges what your website is about and then files it, and then it does that in cycles.
The bigger and more important the website is, like, um, just your tier one news sites like CNN, or New York Times, or Wall Street Journal, it's gonna, it's gonna crawl those maybe several times a day.
Where Rick's Roofing Company, it's gonna crawl it maybe twice a month, because it doesn't have the level of importance to refresh, right? Does all that make sense so far?
You know, I think it's more of, the, along the lines of what, uh, uh, the more websites that get used, the more they have to be updated and everything.
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