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Oct 27, 2026

Jonny MillerGUEST
17:30
So I attempt to form a bunch of like, what are the best ideas that I have? And in this case, kind of going back to cohort two, like how could I fill another cohort of people? Like where might these people come from? And then over, I think it was like a four month period, I was like, okay, how many of these experiments can I run in that period of time? and will they work was basically what it was.
Jonny MillerGUEST
17:53
I'll say the other thing that was really helpful about using Notion in the beginning is that I could make so many tweaks to the landing page and just redesign stuff so much in a way that I don't think I would have been able to if I was using Webflow or WordPress or something more complex.
Jay ClouseHOST
18:08
Okay, I want to highlight a couple things.
Jay ClouseHOST
18:10
One, you just re-highlighted that the initial webpage for this was built in Notion, which I see webpages built in Notion, I see sales pages built in Google Docs, and I think that's brilliant.
Darren ChaitGUEST
35:55
Sure.
Darren ChaitGUEST
35:56
So other sort of no-code tools we use, Webflow is great.
Darren ChaitGUEST
36:00
Webflow is a HTML, CSS, visual editor.
Darren ChaitGUEST
36:04
So our entire website, which is full of animations and complicated CSS and things you'd think that we've had some front-end developer on, we built ourselves, been completely non-technical.
Darren ChaitGUEST
36:14
That's been really- Wow,
Josh HallHOST
41:43
Now, technically, AI sites are not just static sites because you could use AI to build a WordPress site.
Josh HallHOST
41:49
You could use AI to build a Webflow site or Squarespace.
Josh HallHOST
41:53
And those sites are self-hosted, meaning you are not going to have control of the hosting, which means you will have less things you could do in a support plan.
Josh HallHOST
42:03
But that does not mean you can't offer support.
Barry Baris DoganGUEST
3:20
person so you have to know how to deal with it you know give your maybe orders or be friend with it or be not friend with it so it's all up to you depends on how tasty your hands are that's otherwise I don't think AI is going to make too much difference if you know how to do it of course Like technical skills, you don't need it so much anymore.
Barry Baris DoganGUEST
3:43
You know, some people like the King Timothy, he was a person with all the skills, but with AI, he also changed his position by joining Webflow.
Barry Baris DoganGUEST
3:53
He also explained in his videos why it was changing.
Barry Baris DoganGUEST
3:58
So technical skills, you don't need it so much.
Janne ParriHOST
4:19
And I'm like thinking, will there be a time where you actually do not benefit from deep technical skills when you use AI? And so what do you think?
Barry Baris DoganGUEST
4:31
It will all change.
Barry Baris DoganGUEST
4:32
I mean, the way how we or I work, you know, with any kind of tool, Figma, Webflow, last year, totally different than right now, you know, every day.
Barry Baris DoganGUEST
4:42
Even it's going to change even faster than now.
Varun MayyaHOST
5:36
First in HTML, CSS, RAW with JS.
Varun MayyaHOST
5:39
And then many years later with Webflow, you'll see a tutorial that I've done seven or eight or nine years ago with Webflow.
Varun MayyaHOST
5:45
And then of course, with now these modern tools that exist, right? I've tried making websites in all different eras.
Varun MayyaHOST
5:49
In fact, I've done websites in an era, we used to use HTML, CSS, but we used to use a paradigm called tables, where you actually had to make the website in Photoshop and then slice it up.
Drew NeisserHOST
17:56
All right.
Drew NeisserHOST
17:56
Well, with that, now we're going to welcome Guy Yalif, Chief Evangelist at Webflow, who has previously joined this show to shed light on the intricacies of AI adoption and product launches.
Drew NeisserHOST
18:09
Hello, Guy.
Drew NeisserHOST
18:10
Welcome back.
Drew NeisserHOST
18:37
You could have been live in the CMO Huddle's world headquarters.
Drew NeisserHOST
18:42
But anyway, great to see you as always.
Drew NeisserHOST
18:46
So my understanding is that Webflow started working with smaller, medium-sized businesses.
Drew NeisserHOST
18:52
But as you and I have talked over the last couple of years, you've been moving up market.
Mohit BansalGUEST
0:35
Hi, I'm Mohit.
Mohit BansalGUEST
0:36
I currently work as a senior manager on security engineering team at Webflow.
Mohit BansalGUEST
0:41
And I lead the infrastructure security, vulnerability management, everything around AI security, how to enable everybody in the company to use AI securely.
Mohit BansalGUEST
0:51
And this is where our job is getting transformed and happy to talk more about it.
Andrey DevyatkinHOST
0:57
Would you explain to people what Webflow is? Just for the folks who are unfamiliar.
Mohit BansalGUEST
1:03
So Webflow initially started as a no-code website development tool and now everybody can create their website using no-code and that is where we are.
Mohit BansalGUEST
1:13
We have transformed ourselves.
Mohit BansalGUEST
1:14
Everybody can use our platform to create their websites.
Chano FernándezGUEST
31:57
You know, there are going to be many applications that even in this era that are unfortunately kind of a will be lacking that relevancy because there is not just a sustainable good mode either on understanding or intelligence or on the data to really end up providing anything that is durable and outstanding beyond potentially some, I don't know, layer of easiness or better UI that is just not going to be sustainable.
Ollie ForsythHOST
32:26
We have the relevance, but we also have the trust element, right? We've had the likes of, you know, Linda from Webflow.
Ollie ForsythHOST
32:33
We've had a whole bunch of, you know, amazing founders on the show in the last few weeks.
Ollie ForsythHOST
32:36
And the same point keeps coming up.
Kimber SpradlinGUEST
14:06
We, you know, all of these AI tools enable us to begin coding our websites.
Kimber SpradlinGUEST
14:12
So we're no longer locked into a templatized WordPress world or a Webflow world, right? And so as we began to really...
Kimber SpradlinGUEST
14:24
expand our capabilities, then again, that knowledge of what could go wrong.
Kimber SpradlinGUEST
14:30
Are there insecurities in that code that could be exploited? What kinds of ways could our website be exploited? Whether maybe it's just capturing it as part of an attack on someone else, right? So really thinking through all of that.
Matthew MittenGUEST
22:28
And there's a lot of kind of archaic website builders that I think will be obsolete very soon, at least for folks that can use AI tools.
Matthew MittenGUEST
22:38
And that might include Wix, WordPress, Webflow, all these tools.
Matthew MittenGUEST
22:44
With Cloud Code or an AI agent, you're able to generate and then iterate incredibly quickly on things like websites, landing pages, ad creative, copy, things that would take a lot of time or very specialized expertise in the past.
Matthew MittenGUEST
23:00
And now there's just essentially no barrier to entry but a $20 a month Cloud subscription.

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