Social media marketing
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Search complete. 59 mentions across 24 episodes found for "Social media marketing".
Nov 3, 2026
Katelyn RhoadesHOST
There are so many outdated social media rules that people are still following because they used to work, okay, and I get that, but they're actually hurting your growth.
Katelyn RhoadesHOST
This episode is the 2026 edition of Social Media Marketing, The New Rules.
Katelyn RhoadesHOST
What's actually working right now, how to grow an online presence without trying to look perfect, sound scripted, or even just turn yourself into a robot.
Katelyn RhoadesHOST
Because right now, being raw and recognizable and just being yourself isn't a weakness.
Katelyn RhoadesHOST
So if you've been overthinking your content or re-recording everything 10 times or wondering why polished content isn't converting anymore, this episode is for you.
Katelyn RhoadesHOST
I am giving you permission to record yourself with a makeup streak under your nose.
Katelyn RhoadesHOST
First thing I want to do is debunk a few myths about social media marketing.
Katelyn RhoadesHOST
Here's what we used to think.
Masha KeklikyanGUEST
Yeah, actually, I covered for BB77 campaign, I covered the whole copy.
Masha KeklikyanGUEST
So the campaign page on Kickstarter, all the email copies, all the SMM copies, ad copies, and everything in between.
Masha KeklikyanGUEST
Anyone had a question about any kind of copy.
Masha KeklikyanGUEST
It was me who was like dealing with it.
8 MINS LATER
Masha KeklikyanGUEST
We had data that is working.
Masha KeklikyanGUEST
So We basically took it as a guideline and then started building our messaging around that.
Masha KeklikyanGUEST
We had a lot of like copies in ads, SMM, like also on Kickstarter, like the rebirth of the legend.
Masha KeklikyanGUEST
Such copies really worked well.
Dima NegodiukGUEST
So I need marketing department.
Dima NegodiukGUEST
I need like, let's say, SMM, content creator.
Dima NegodiukGUEST
I need a few people on a phone, like sales team.
Dima NegodiukGUEST
And again, I start to think like, hey, so I need to build normal team like I know.
Austin CoveneyHOST
And one thing I like to ask, especially marketing agencies, is there's more and more marketing agencies popping up every now and then.
Austin CoveneyHOST
Everybody's hopping onto starting an SMMA.
Austin CoveneyHOST
What do you think is the biggest driving factor behind that?
Adam MoGUEST
So, sorry, let me just ask you again.
Adam MoGUEST
So also my mentor, Jack Vachette, he also said that.
Adam MoGUEST
He said, try to stick to one thing and keep doing it multiple times until you're good at it and the money is going to be a side effect.
Adam MoGUEST
So you shouldn't, there's this like shiny object syndrome that people see, oh, I want to do SMMA.
Adam MoGUEST
Oh, I want to do e-comm.
Seth GreeneGUEST
can't deposit followers or likes in your bank account.
Seth GreeneGUEST
But if you use it to generate real leads of real people, I mean, he wrote a book with Kim Walsh Phillips about the No BS Guide to Social Media Marketing.
Seth GreeneGUEST
So he's not opposed to it.
Seth GreeneGUEST
It's a question of Can you make it a direct response medium that generates trackable, profitable results? In which case, go for it.
Arturo DuarteGUEST
I'm 22 years old.
Arturo DuarteGUEST
We starting up a SaaS with a background in marketing, you know, like SMMA, like a bunch of people.
Arturo DuarteGUEST
So
Austin CoveneyHOST
Amazing, man.
Lucas JensenGUEST
We all know little Sam.
Lucas JensenGUEST
It was from this guy named Ty Lopez, okay? So it was about SMMA, social media marketing agency.
Lucas JensenGUEST
So I was like, oh dude, I'm going to start a social media marketing agency.
Lucas JensenGUEST
During COVID, all these companies need help because now they're like shut down and they're just kind of starting to open back up in September and they need help.
speaker_0NARRATOR
Too much of this can kill your momentum entirely.
speaker_0NARRATOR
Social media marketing is a prime example of a channel that's ROI positive in the long term, but can also take enormous amounts of time and energy before it produces results.
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4.
speaker_0NARRATOR
Instagram Scraper.
20 MINS LATER
speaker_0NARRATOR
How you can drive traffic to your Shopify store no matter if you're just starting out with your first store or are running a multi-million dollar enterprise, every e-commerce entrepreneur has one question that never leaves their mind.
speaker_0NARRATOR
81.
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Do's and don'ts of using hashtags to be the real game changer of social media marketing Do's and don'ts of using hashtags to be the real game changer of social media marketing 82.
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Navigating Layoffs in the Tech Industry.
LauraHOST
And today we're going to be looking at the newly launched, sorry, newly announced Meta One subscription.
LauraHOST
And hopefully answering the question is free social media marketing becoming a paid subscription.
LauraHOST
So just for a bit of context, Meta announced its new Meta One subscription on the 15th September.
LauraHOST
including business plans with additional publishing, analytics and customer response features.
LauraHOST
Again, these are basically just improvements to existing capabilities as opposed to brand new ideas in that businesses already have publishing and insight tools that they can use as part of their strategy and planning.
LauraHOST
But the subscription will apparently add convenience, detail and higher allowances.
LauraHOST
What do you both think about, you know, is this something that businesses, I suppose if we look at SMEs specifically, are SMEs going to want to invest in this? You know, where previously social media marketing was seen as the free option, suddenly putting a price tag on it might have an impact.
KhadizaHOST
So my expectation is that SMEs will probably be a bit slow at first.
Michael StelznerHOST
Her group coaching program is AI Operator Bootcamp, where she helps people deploy AI.
Michael StelznerHOST
She's a returning speaker at AI Business World, part of Social Media Marketing World 2027.
Michael StelznerHOST
Rachel Woods, welcome back to the show.
Michael StelznerHOST
How are you doing today?
40 MINS LATER
Michael StelznerHOST
And she is incredible.
Michael StelznerHOST
And these systems that she's built has allowed her to do things that are just beyond my wildest imagination.
Michael StelznerHOST
So, Rachel, outside of people meeting you in person at AI Business World and Social Media Marketing World, tell people where they can discover more about you and if they're interested in possibly joining something you've got going on, like where do you want to send them?
Rachel WoodsGUEST
Yeah.
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