Mm-hmm

... uh, whether it's relevant or not.

And the way they do that has changed quite a bit.

Uh, I'll give you a good example.

So, uh, right when all this started in a big way about two years ago, the thing I noticed is, uh, one of my big clients is a big high-end remodeling company in the Dallas metroplex, and we were dominating.

We were number one on probably 200 keywords across our entire field, and when I searched us on ChatGPT, we didn't exist, and that was frightening.

So wanna dig in and start trying to understand, how do they return, how do they, what do they, what, what criterion are they using that's so different than Google's that they're returning it this differently? And over time, what's happened is that, um, Google has, Google was way behind at first, but now they've caught up.

Mm-hmm.