Jul 5, 2026 · 1 hr 4 min · 12 segments
We bought in Dean Gravina from Results Media to share some marketing insights and to also clear up what is happening online with AI search at the moment. Not only that, we talk about the importance…
We've got another one of these interview series where we've got someone outside of Jim's coming on the podcast to mix it up a bit.
So I've got on Dean Gravina from Results Media and Dean's an SEO and a digital marketing specialist but I've got him on specifically today to talk directly to our franchisors and franchisees and other people just in general about the online marketing space because there's a lot of changes that have been going on and it's a bit of doom and gloom and there's a lot of wrong information that's flying around as well and a lot of franchisors deal with marketing agencies they're being pitched things all the time and the biggest thing as you would know is AEO and GEO so first of all we had SEO which is search engine optimization now we have AEO and GEO which I'm seeing come up more and more and it's confusing a lot of people so do you want to start off first about what actually is AEO and GEO And maybe just give a breakdown first before we go on to that for people who are listening.
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