Generative engine optimization

He's the founder and president of DOM, which stands for Direct Online Marketing.

And we're going to discuss Generative Engine Optimization, or GEO.

And that growing divide between AI search visibility and brand narrative.

Because he's going to explain where systems like ChatGPT, Claude and Google AI, how they all gather their information.

We're making sure that the schema markup is right so that we start getting higher ranking in that category.

Most of the agents that are doing well have been doing it for so long, but they do not understand AEO, they do not understand SEO.

So we have a course that we, uh, we created online that's all about how to rank for AEO, because we're ranking, I think I told you guys last week, our website went up 238% month over month, and part of that is a very strategic continual focus.

The other thing that we had Claire do an analysis on, every property that other agents have attempted to sell first that we then sold.

We have a list of top 20.

Yeah, I can take that one.

I have been asked a lot lately to speak on GEO and SEO.

And I do think upfront, it's important to just lay the groundwork that they are one of the same.

But then I do think that there is an important part to talking specifically about GEO and AI and everything that relates to that, like how our work is playing into it, what sources are being pulled, and So yeah, I've had many conversations with clients about how GEO is kind of its own individual thing in the way that we are focusing on a completely different search engine, so to speak, but how it's still all the same foundationally.

So you can't have just GEO without SEO.

And Google itself has said that as well, that if you have good SEO, you already have the groundwork for really good GEO.

So

I know that's kind of like

Their hypothesis was for the 2,000 sites that we took a look at, in terms of AEO maturity, ChatGPT, and Claude, and Perplexity, and so on, content and authority mattered more than the technical parts of the website.

And what we learned shocked us, to be honest.

When we looked at the data, it wasn't the content, it was the technical parts of the website.

What we found out was among those 2,000 websites, the median score was two out of five.

So that's a failing grade.

The job to be done with AI discoverability and AEO overall is not something that any one person or one function can do.

Content itself qualitatively feels like it's getting worse, where not only everything looks like it's been written by AI, but also what is their point of view that is different than other people's point of view? Internal links, metadata, and schema, bylines and sources, certified freshness for your content, if done right, reverses a trend that I see on the internet right now.

And because the rest of your categories and competition are at a two, you could actually find huge opportunity focusing on the basics.

We also have this piece that is not being fully talked about yet, but I'm really excited about it, and that's the fact so much of the lead volume and sales calls that you're gonna be getting as a company over the next year or two are gonna be referred by LLMs.

So you have what we call AEO or, you know, whatever you wanna call it, LLM discoverability.

We're understanding that LLMs are paying really close attention to what happens on LinkedIn because there's high-quality conversation going on.

There's a lot of content.

But the point you made around, we call it GEO, we're gonna...

Yeah, still.

We went to market with AEO.

We've now gone to GEO, but it's so interesting where that sits, and for us, it does sit in the SEO team, but so much of the work that actually works for clients isn't strictly traditional SEO.