User experience design

What did you take away from it?

I'm envious of him because he is in a unique position where his product is the UX.

He wouldn't be displaced by AI because he's specifically making a thing for humans to hit keystrokes in.

The experience of using it is his whole value proposition, which I think a lot of us wish that we could use that as a defensible moat, but as we'll get to in a second...

It was fun to hear from someone who's like, yep, this has been my process for identifying true UX issues in some of the incumbents and then systematically crafting a nicer experience that delights users.

So it felt great.

Felt very quaint, felt very, you know, something that a lot of us would be talking about in prior years.

And now it's, you know, there's fewer of us that get to spend cycles on thinking about, you know, crafting UX.

When you're designing something, this is kind of like a designing thing.

This is a UX UI designing.

And the reason that I bring it up is because I think a lot of engineers are very jaded towards users.

They're like, I get a ticket.

Like you mentioned product coming into the meetings and that makes a lot of sense.

If you're, if you are a person that's in there with the product managers, then, then yeah.

Or the UX, UX, UI, UX people, even to an extent where they're like, yeah, like you should make this easier to copy.

You should make this and that.

Welcome to 5-Minute UX, where UX learning is brief, actionable, and ready to put into practice now.

This lesson is right personas from a third-party perspective.

Let's get started.

However, not all personas serve the same purpose.

You must distinguish between marketing-targeted personas, which model purchase motivations, and interactive personas, which are modeled toward usage behaviors.

The guidance on third-party perspective applies specifically to the interactive personas focused in the UX design process.

Since you are building for interaction, your persona must reflect how the user behaves with the interface, not just why they bought it.

So, look at your current draft.

Hi, this is the UX Grow podcast, a podcast that helps people learn and grow in the UX design industry.

I'm your host, Nick Mann.

Today, I'm joined by Frederick Andersen, the founder of EDL, a Copenhagen-based design engineering studio that helps teams to close the gap between design and production.

It will speed that process up for sure, but a lot of it comes from also just understanding these new technologies, AI, LLMs, how they work, prompt engineering, like how can we get good outputs? How can we consider our token usage? How can we write good rules, guidelines, constraints, guardrails? Like all these things become increasingly more important too.

And we experienced that with evolving design system work, especially.

And UX research, when everybody's using AI, how do we make sure that the AI also understand the intent from the users? But to answer your question, a designer who's been technically sound in terms of what's possible has always been my focus to find, and I've always encouraged people to do that.

But to some extent, just understanding the technology is just as important these days.

Yeah, you raise a good point about UX research, where this goes into it, because I feel like a lot of teams are also relying so much on AI to now do that for them.

And the way that happened is before I went back and got a PhD in English...

For like 15 years, 16 years, I was a user interface designer, UX designer, interaction designer, information architect, depending on which contract I was on at the time.

But I was an HCI weenie professionally.

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I love hearing you specifically coming also from the user experience discipline, because I mean, I don't know if we've ever specifically talked about this, but I think we're on the same page that they're basically the same thing.

They're just like your goals are different.

Like one thing when I'm really feeling pithy, I'm like, well, game design is just UX design, but you're using friction for good.

But that's really pithy.

I think those that don't embrace these tools and the technology era specifically are going to get left behind and find themselves in the unemployment line.

We're already seeing UX and QA, we're seeing that the job market, like there's a lot of people out in the market in UX and QA because those are sort of the first things that the agents are sort of capable of doing that don't necessarily need a human with that specific skill set any longer.

So last question for you.

What is the toughest part for an enterprise to capitalize off of Gentic software delivery? People, technology, or process?

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BizDev is a production of BigPixel, a US-based provider of UX design, strategy, and custom software.

This podcast is edited by AudioWiz, Matt McCracken, and Christy Pronto, marketing guru for BigPixel.

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They have product teams, they have engineering teams.

They can decide how they roll out features and how they change things and how they adapt the UX.

So I think when we put all the pressure on, I mean, realistically, what happens with the bands is it puts a lot of pressure on the parent to uphold the sort of rules and the parental guidelines.

Like you can still just turn any of those things off on an app.