What Filmmakers Can Learn from the Sneaker That Changed Streetwear

I mean, I wanted to – because I love what you say in the book about this.

I guess for context for the young folks, this is pre-social media.

So you basically – this is like marketing.

This is pre-internet.

Pre-internet.

There you go.

Literally pre –

But I like what you talk about.

You write about the power of the t-shirt.

Yeah.

And I'll just read a little bit of this.

So you said, people in urban cities and what they wear are exposed to thousands of eyeballs every day.

To me, the power of the t-shirt in particular is incredible.

If you can get 100 people to wear a t-shirt you made, that is arguably more powerful than a billboard in Times Square.

And then you say it's much more guerrilla and punk, if you will, because it's like infiltrating.

Do you still feel like a t-shirt has power today? A

hundred thousand percent.

And why?

For the reasons I said, but like, there's nothing really so democratic where anybody can make a t-shirt, especially today.

You could literally just go on a website and you can make a shirt tomorrow.

And then you wear it, you give it to another friend.

Also the multiplying compounding effect of like 12 of your friends wearing a shirt out in the world, like that, the number of eyeballs, as I said, for what? Like, ten dollars to make a shirt you know now you could do the thing in canvas and then like go to zazzle or cafe press and just make a shirt right it's so easy so much easier today it's it's a really powerful medium um and i think just fashion and sneakers all of this is like all of us in this room made a decision before they left the house right like he's wearing a blank white pocket tee But he chose not to wear the T with the graphic on it.

He chose to wear the blank T.

So even if you're blank, you're making a statement about who you are.

You almost can't avoid it.