Yeah

... like branding and sales.

So I think, um, that's the drawback though, is that everyone realizes sort of like emperor new clothes, that like this is all Hermès Birkin, Rolex Submariner, you know, it's all bullshit, you know? [laughs] Which the difference between them and me, which is like street culture, like I limited the production of pigeon dunks because I fucking didn't know how many I would sell, and I had to buy them.

So that's why I made 150.

It's like if Nike was like, "Let's make 15,000," I would've been like, "No, I, I don't know.

I can't afford 15,000 'cause I gotta buy 'em first, and I don't think I could sell 15,000." So it's much more like an artist.

Like, I'm making an edition of 10.

[laughs]

You'd be like, just staple, just staple.

So there was a record label called Raucous Records, which signed Most Def along with Talib Kweli and Blackstar.

They signed Common.

They signed this group called Company Flow, which had a leader named LP who is now doing Run the Jewels.

I mean, they were one of the first times Eminem appeared on a record, like one of the first times on a raucous record from DJ Spina.

So they were like an underground record label that was just doing really important music in that sort of independent backpack hip hop philosophy that we were just talking about.

And so most, I'll call him most because it was most past tense, but it's Yasin Bey now.

And