Jun 29, 2026 · 43 min · 16 segments
AI is changing business faster than any technology we've seen before—but are most businesses actually ready? In Episode 4 of **Hatched: Idea to Impact**, Dustin and Jenna sit down with AI strategist…
Rye SmithGuest
Dustin McMahonHost
Jenna DevenportHost
I think if anyone was to tell you that they know everything about it or that they can forecast it and foresee it, I'd say they're full of BS.

With that said, though, with that said, there was a study that was just rolled out the other day from the Governance Institute of Australia that says that 93% of all Australian businesses still can't measure ROI on their AI spend.

So I think it's very easy a lot of the time to get caught up in like FOMO and especially when you're in your echo chambers going, oh, someone's doing something or another business is doing this.

We don't know what's sort of on the cards for the next couple of months, but I do know this for certain, is that there is going to be a lot of work done within businesses in terms of who's our internal AI person? Who do we go to for that AI advice? Who do we engage and how do we actually upskill our workers? Even in the education space, 76% of businesses from the same report said that they haven't conducted any kind of formal training with AI.

What I will say, though, is if you look at it over a longer period of time, I'm not willing to go on record in terms of how long that would be, but this stuff is here to stay and i think things like we're talking about education before in terms of things catching up schools aren't equipped right now unis aren't equipped right now they're not teaching things like that there's there's a huge ethics and governance piece for bigger businesses as well so this is all yeah this will all become a lot more solidified and clearer i think in the in the short to middle term but long term this stuff's here to stay and it's you know I'd say to anybody kind of working in it or where it's going is get your head around this stuff now because you'll become pretty invaluable to businesses and it'll help you in your day-to-day as well.

That's exactly what we did before this right so I will hand on heart go yeah it's great there's things that can be done but there's just so much of it and it actually blows your mind to look at it and then break it down so I think You know, being able to break down a process and implement a plan as to how it can actually work effectively.


So I think it's a fantastic space that you're in because it's going to become bigger and better.

I think if anyone was to tell you that they know everything about it or that they can forecast it and foresee it, I'd say they're full of BS.

With that said, though, with that said, there was a study that was just rolled out the other day from the Governance Institute of Australia that says that 93% of all Australian businesses still can't measure ROI on their AI spend.

So I think it's very easy a lot of the time to get caught up in like FOMO and especially when you're in your echo chambers going, oh, someone's doing something or another business is doing this.

We don't know what's sort of on the cards for the next couple of months, but I do know this for certain, is that there is going to be a lot of work done within businesses in terms of who's our internal AI person? Who do we go to for that AI advice? Who do we engage and how do we actually upskill our workers? Even in the education space, 76% of businesses from the same report said that they haven't conducted any kind of formal training with AI.

What I will say, though, is if you look at it over a longer period of time, I'm not willing to go on record in terms of how long that would be, but this stuff is here to stay and i think things like we're talking about education before in terms of things catching up schools aren't equipped right now unis aren't equipped right now they're not teaching things like that there's there's a huge ethics and governance piece for bigger businesses as well so this is all yeah this will all become a lot more solidified and clearer i think in the in the short to middle term but long term this stuff's here to stay and it's you know I'd say to anybody kind of working in it or where it's going is get your head around this stuff now because you'll become pretty invaluable to businesses and it'll help you in your day-to-day as well.

That's exactly what we did before this right so I will hand on heart go yeah it's great there's things that can be done but there's just so much of it and it actually blows your mind to look at it and then break it down so I think You know, being able to break down a process and implement a plan as to how it can actually work effectively.


So I think it's a fantastic space that you're in because it's going to become bigger and better.
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