So where do you see it going?

Great question.

I think if anyone was to tell you that they know everything about it or that they can forecast it and foresee it, I'd say they're full of BS.

I think we're all learning as we're going.

And truly, the only people that know where this is going deep down are your operators like Anthropic or OpenAI.

With that said, though, with that said, there was a study that was just rolled out the other day from the Governance Institute of Australia that says that 93% of all Australian businesses still can't measure ROI on their AI spend.

So we are so far from this being widely adopted.

What would you say would be the most susceptible industry and the industry that's going to thrive with the AI tools?