Sep 30, 2026 · 1 hr 19 min · 14 segments
**What if the most important thing you bring to work isn’t your résumé, your expertise, or even your ideas?** **Ron Johnson helped transform Target, built the Apple Store alongside Steve Jobs, and…
Ron JohnsonGuest
John OrtbergHost
And one of the things that struck me is you talk about kind of a formative time in middle school when you kind of discover when you are now away from home and your mom and your dad – I got to meet, and I remember when both of them passed away, what a moment that was and how close your family is.

Isn't that wonderful? You have to tell the truth to whatever question I ask because we're sitting at a church, you're in a pew, and your brother's sitting here listening.

But you said when you went to middle school, there were kind of the cool jock kids and the more shy introverted kids.

And when we started to write the book, I wrote it like it was written like a business story.

And then I just decided that what if people felt like they were in the room? And I said, what if they were in my head? Well, that forced me to think back, why did I lead the way I did? Why did we make the decisions we did? And that led me back to my childhood.

And I'll never forget getting on the bus to go to middle school, about a three, four mile bus ride and seeing all these big kids and not knowing hardly anybody and feeling out of place.

And when I got to middle school, for the first time I felt like I wasn't seen, nobody knew me.

You know, the good-looking kids that you just, you know, move your hair and the girls notice.

And one of the things that struck me is you talk about kind of a formative time in middle school when you kind of discover when you are now away from home and your mom and your dad – I got to meet, and I remember when both of them passed away, what a moment that was and how close your family is.

Isn't that wonderful? You have to tell the truth to whatever question I ask because we're sitting at a church, you're in a pew, and your brother's sitting here listening.

But you said when you went to middle school, there were kind of the cool jock kids and the more shy introverted kids.

And when we started to write the book, I wrote it like it was written like a business story.

And then I just decided that what if people felt like they were in the room? And I said, what if they were in my head? Well, that forced me to think back, why did I lead the way I did? Why did we make the decisions we did? And that led me back to my childhood.

And I'll never forget getting on the bus to go to middle school, about a three, four mile bus ride and seeing all these big kids and not knowing hardly anybody and feeling out of place.

And when I got to middle school, for the first time I felt like I wasn't seen, nobody knew me.

You know, the good-looking kids that you just, you know, move your hair and the girls notice.
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