Jul 29, 2026 · 44 min · 12 segments
Matthew Hendriks is the founder of byHendo The Cocktail Company and the entrepreneur behind SHAFT Coffee Beverages, one of Western Canada's…
Matthew HendriksGuest
Mark KondratHost
... which is gonna put a timestamp on the podcast, so hopefully we don't put this out in October.
Um, so w- like I'm, I'm curious because you always seem like you're, you're so, so busy.
What is a day in the life look like for you when it comes to getting ready for an event like the Stampede?
But it's, it's months and months of planning, and, and then as you get closer and the logistics side of it all starts to roll out, a couple weeks before really starts to ramp up.
And then when it's time to go, it, it's like legitimate on-the-fly pivoting.
Your location matters, and if it isn't set up yet, you've gotta adapt to that and, and, and just things move.
So, so for this particular Stampede, how many activations, and if you wanna talk about any of them specifically, but how many activations do you have going on during the, the Stampede?
So during Stampede window we've got, uh, four major activations happening in Calgary.
Uh, plus also, um, activations Edmonton and in Saskatchewan all at the same time.
So it's six major music festival, uh, tents across two provinces in 11 days.
... which is gonna put a timestamp on the podcast, so hopefully we don't put this out in October.
Um, so w- like I'm, I'm curious because you always seem like you're, you're so, so busy.
What is a day in the life look like for you when it comes to getting ready for an event like the Stampede?
But it's, it's months and months of planning, and, and then as you get closer and the logistics side of it all starts to roll out, a couple weeks before really starts to ramp up.
And then when it's time to go, it, it's like legitimate on-the-fly pivoting.
Your location matters, and if it isn't set up yet, you've gotta adapt to that and, and, and just things move.
So, so for this particular Stampede, how many activations, and if you wanna talk about any of them specifically, but how many activations do you have going on during the, the Stampede?
So during Stampede window we've got, uh, four major activations happening in Calgary.
Uh, plus also, um, activations Edmonton and in Saskatchewan all at the same time.
So it's six major music festival, uh, tents across two provinces in 11 days.
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Googling ‘What Is Distilling?’
He accepted the job before understanding distilling.
Soccer Moms Inspire Soft Shaft
Parents demanded a safer morning caffeine option.
Cocktail Epiphany Moment
Skeptic bartender discovers century-old cocktail secrets hidden.
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