Behind the Brand with Bryan Elliott
Oct 14, 2026 · 1 hr · 11 segments
Your Phone Taught You to Trust Nothing. Justin Willman Fills Theaters by Fooling You Honestly A week before Justin Willman sat down with me for…
Justin WillmanGuest
Bryan ElliottHost
Fell off down a hill, and my doctor recommended card tricks as physical therapy.


It was like a subculture that would meet in, you know, in a back room of a Denny's or a-

And so I was able to kind of, like, deep dive down this rabbit hole of this art form that somehow I was the only kid in my orbit who did, and it made me feel, like s- like, special and, you know, unique.

It's like an em- it's an empowering art form, obviously, to be able to learn how to do stuff that fools your friends and also fools your teachers, you know, and amazes your parents.

But, uh, it quickly did become a, a job just from the entrepreneurial aspect of people need entertainment at parties.

So, like, I'm getting this image of you, and I think the story goes you had roller skates on with your bike.

I sometimes leave out the Rollerblades 'cause people are distracted by, like, "Wait, wait, wh- what?" I was like, "No, no, no.

Fell off down a hill, and my doctor recommended card tricks as physical therapy.


It was like a subculture that would meet in, you know, in a back room of a Denny's or a-

And so I was able to kind of, like, deep dive down this rabbit hole of this art form that somehow I was the only kid in my orbit who did, and it made me feel, like s- like, special and, you know, unique.

It's like an em- it's an empowering art form, obviously, to be able to learn how to do stuff that fools your friends and also fools your teachers, you know, and amazes your parents.

But, uh, it quickly did become a, a job just from the entrepreneurial aspect of people need entertainment at parties.

So, like, I'm getting this image of you, and I think the story goes you had roller skates on with your bike.

I sometimes leave out the Rollerblades 'cause people are distracted by, like, "Wait, wait, wh- what?" I was like, "No, no, no.
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