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Ask the Podcast Coach

Ask the Podcast Coach

AMP Measurement: Does Anyone Care?

Jun 6, 2026 · 1 hr 32 min · 21 segments

Send us feedback/questions via Text Today we start of talking about the new AMP measurements that were unveiled. Do we care? Will anyone implement…

Send us feedback/questions via Text Today we start of talking about the new AMP measurements that were unveiled. Do we care? Will anyone implement this? We also talk podcast monetization, and Jim has a new Coffee Pot (exciting!). **Sponsors:** PodcastBranding.co - They see you before they hear you Basedonastruestorypodcast.com - Comparing Hollywood with History? Video Version (unedited) **Mentioned In This Episode** **School of Podcasting** https://www.schoolofpodcasting.com/join **Podpage** http://www.trypodpage.com **Home Gadget Geeks** http://www.theaverageguy.tv Podcast Hot Seat **Mentioned** Amp Announcement Podcast Monetization https://shouldidisclose.ai/about.html Supporter of The Week: John Muntz Check out John Muntz where curiosity meets exploration! **Leave Your Question** Go to askthepodcastcoach.com/voicemail and leave your message to be answered on the next show. Support the show **BE AWESOME!** Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome want a one time donation? Buy Dave a Coffee.

Send us feedback/questions via Text Today we start of talking about the new AMP measurements that were unveiled. Do we care? Will anyone implement…

Spotify Apple Podcasts YouTube Amazon Music Website

Speakers: Dave JacksonHostJim CollisonHost

Top entities: Interactive Advertising Bureau×10 Apple Podcasts×3 Spotify×10 Liberated Syndication, Inc.×14 OpenClaw×2

Show signals: SuitabilitySafeBiasNot politicalAudience≈4k followers

Secret Alliance for Measurement in Podcasting6:02 – 23:46

Dave JacksonHost

6:02

... yes, basedonatruestorypodcast.comAnd last week while you were out, the ...

Dave JacksonHost

6:07

Apparently there are people that met in secret.

Dave JacksonHost

6:10

It's secret.

Dave JacksonHost

6:12

And it's the s- Alliance for Measurement in Podcasting.

Dave JacksonHost

6:16

Oh.

Dave JacksonHost

6:16

And so, and I thought, along with Adam Curry, thought James Cridland was just being snarky, and no, they actually said, "We've been meeting in secret." And I don't know about you, if you want a group of people to agree with a study- [laughs] ...

Dave JacksonHost

6:32

the, I would not say ...

Dave JacksonHost

6:33

Well, step number one, don't invite everyone because I'm sure everyone will love your findings.

Dave JacksonHost

6:39

Like, the IMDb, when that whole ...

Dave JacksonHost

6:42

No, the IMDb.

Dave JacksonHost

6:43

The I, hmm, I something B. No.

Dave JacksonHost

6:48

I forget whatever measures podcast, the thing that came up with the actual- Yeah, yeah, yeah ... sta- yeah.

Dave JacksonHost

6:54

I don't know.

Dave JacksonHost

6:54

I'm having trouble too.

Dave JacksonHost

6:55

I get a little headache- Yeah.

Dave JacksonHost

6:56

I got, I got- ...

Dave JacksonHost

6:56

so the chat room alone, so.

Dave JacksonHost

6:57

Yeah.

Dave JacksonHost

6:59

But, uh [laughs] ...

Dave JacksonHost

7:00

Yeah.

Dave JacksonHost

7:00

Now, now that you said IB, like, it's over.

Dave JacksonHost

7:02

Yeah.

Dave JacksonHost

7:03

I can't- I can't get past it ...

Dave JacksonHost

7:04

I can't get past it.

Dave JacksonHost

7:04

Yeah.

Interactive Advertising BureauCompanyCompany
99%10 mentions
Apple PodcastsSoftware Application
98%3 mentions
SpotifyCompanyCompany
96%10 mentions
Liberated Syndication, Inc.CompanyCompany
95%14 mentions
OpenClawSoftware ApplicationSoftware
93%2 mentions
Adam CurryPersonAmerican announcer and internet entrepreneur
92%2 mentions
SoundCloudEntityWebsite
90%1 mention
GoogleCompanyTechnology corporation
89%1 mention
AppleCompanyTechnology company
88%6 mentions
Giles MartinPersonRecord producer and songwriter
86%1 mention
Artificial intelligenceEntityProfessional field
85%3 mentions
CoffeeEntityBeverage
83%1 mention
Father's DayEntityCelebration
82%2 mentions
National Model Railroad AssociationOrganizationNon-profit organization
80%2 mentions
Joe RoganPersonAmerican podcaster and sports commentator
79%8 mentions
World Wide WebEntity
77%1 mention
GEICOCompanyInsurance company
76%1 mention
Press releaseEntity
74%1 mention
BookEntity
73%1 mention
HTMLEntity
71%1 mention
VoicemailEntity
70%1 mention
PatreonCompanyCompany
68%5 mentions
RedditSoftware ApplicationWebsite
67%8 mentions
George MartinPersonEnglish record producer
65%2 mentions
HermèsCompanyJewellery company
64%1 mention
OhioAdministrative AreaUS state
63%3 mentions
PodcastOneCompanyCompany
61%1 mention
YouTubeWebsiteVideo sharing company
60%19 mentions
The Legend of Bagger VanceMovie2000 film
58%3 mentions
Hey UhEntitySong by Dropout Kings
57%1 mention
Large language modelEntity
55%2 mentions
GoDaddyCompanyCompany
54%1 mention
Matt DamonPersonAmerican actor and film producer
51%1 mention
Will SmithPersonMovie actor
51%1 mention
Amazon.comCompanyMultinational conglomerate company
49%1 mention
McDonald'sRestaurantFast food restaurant chain
48%1 mention
PodcastEntity
46%2 mentions
YouTuberEntity
45%2 mentions
Google AdSenseSoftware ApplicationComputer program
43%2 mentions
BlueberryEntityBerry
42%1 mention
IMDbWebsiteWebsite
40%2 mentions
Norm PattizPersonAmerican entrepreneur
39%2 mentions
BetterHelpCompanyCompany
38%1 mention
GodEntitySupreme being
36%2 mentions
CaliforniaAdministrative AreaUS state
34%1 mention
Rancho Palos VerdesCityCity in California
34%1 mention
The BeatlesMusic GroupRock band
32%1 mention
National Public RadioCompanyRadio network
30%1 mention
beehiivCompanyCompany
29%1 mention
AlphabetEntityLanguage writing type
27%1 mention

Content CreationMedia > Social Media
PodcastingMedia
MonetizationBusiness > Podcasting
PodcastingTechnology
PodcastingEntertainment
PodcastingBusiness
Audience InteractionMedia > Social Media > Content Creation > Engagement Strategies
Engagement StrategiesMedia > Social Media > Content Creation
Measurement StandardsMedia > Podcasting
AdvertisingMedia > Podcasting > Measurement Standards
Audience EngagementMedia > Podcasting > Measurement Standards > Advertising
AdvertisingBusiness > Podcasting > Monetization
Audience GrowthBusiness > Podcasting > Monetization > Advertising
Content TypesEntertainment > Podcasting
Audience PreferencesEntertainment > Podcasting > Content Types
Trends in PodcastingEntertainment > Podcasting > Content Types > Audience Preferences
Audio TechnologyTechnology > Podcasting
Distribution PlatformsTechnology > Podcasting > Audio Technology
Analytics ToolsTechnology > Podcasting > Audio Technology > Distribution Platforms
Technology
Entertainment
Business
Media
Social MediaMedia

Secret Alliance for Measurement in Podcasting6:02 – 23:46

Dave JacksonHost

6:02

... yes, basedonatruestorypodcast.comAnd last week while you were out, the ...

Dave JacksonHost

6:07

Apparently there are people that met in secret.

Dave JacksonHost

6:10

It's secret.

Dave JacksonHost

6:12

And it's the s- Alliance for Measurement in Podcasting.

Dave JacksonHost

6:16

Oh.

Dave JacksonHost

6:16

And so, and I thought, along with Adam Curry, thought James Cridland was just being snarky, and no, they actually said, "We've been meeting in secret." And I don't know about you, if you want a group of people to agree with a study- [laughs] ...

Dave JacksonHost

6:32

the, I would not say ...

Dave JacksonHost

6:33

Well, step number one, don't invite everyone because I'm sure everyone will love your findings.

Dave JacksonHost

6:39

Like, the IMDb, when that whole ...

Dave JacksonHost

6:42

No, the IMDb.

Dave JacksonHost

6:43

The I, hmm, I something B. No.

Dave JacksonHost

6:48

I forget whatever measures podcast, the thing that came up with the actual- Yeah, yeah, yeah ... sta- yeah.

Dave JacksonHost

6:54

I don't know.

Dave JacksonHost

6:54

I'm having trouble too.

Dave JacksonHost

6:55

I get a little headache- Yeah.

Dave JacksonHost

6:56

I got, I got- ...

Dave JacksonHost

6:56

so the chat room alone, so.

Dave JacksonHost

6:57

Yeah.

Dave JacksonHost

6:59

But, uh [laughs] ...

Dave JacksonHost

7:00

Yeah.

Dave JacksonHost

7:00

Now, now that you said IB, like, it's over.

Dave JacksonHost

7:02

Yeah.

Dave JacksonHost

7:03

I can't- I can't get past it ...

Dave JacksonHost

7:04

I can't get past it.

Dave JacksonHost

7:04

Yeah.

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