Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising trade association and lobbying group that represents companies in the digital and interactive advertising industry. It develops industry standards and guidelines, conducts research, and advocates on public policy for its member media companies, brands, agencies, and ad technology firms.www.iab.com
75
MENTIONS
31
EPISODES
26
PODCASTS
Search complete. 75 mentions across 31 episodes found for "Interactive Advertising Bureau".
Sep 17, 2026
James HercherPANELIST
Like, and it's like, oh man, like they were just like, and it was not like, I remember when Google tried to get, like, I think it was authorized buyers.
James HercherPANELIST
There was just an ad network that they were trying to get slide through in the IAB as kind of having like some special exemption as not being an ad network.
James HercherPANELIST
And the trade desk put its foot down.
James HercherPANELIST
They were like at a point where they were big enough to be like, no, like but like Google was just going to get away with that until like the trade desk had some heft and was like insisted no.
Dustin RybkaHOST
Jesus, that's crazy.
Susan BrattonGUEST
35 years ago, I founded the Internet Advertising Bureau with a bunch of us-
Dustin RybkaHOST
Oh, my gosh
Susan BrattonGUEST
... you know, Internet 1.0 geeks who were in advertising.
Gavin GaddisHOST
Ahead of time, registration runs through the event page linked in today's issue of The Download.
Gavin GaddisHOST
As for the rest of the news, the IAB held its inaugural CreatorFronts conference and is holding podcasts up front right now, but I can't cover it because of how time works.
Gavin GaddisHOST
The CreatorFronts conference is aimed at standardizing...
Gavin GaddisHOST
the plumbing behind creator marketing as more than $44 billion flows into the tactic in the United States alone.
Elena JasperHOST
But I'm going to kick us off, as I always do, with some research.
Elena JasperHOST
This is from the IAB and Sonata Insights, and it's titled The AI Ad Gap Widened.
Elena JasperHOST
They surveyed over 500 Gen Z and millennial consumers and about 100 ad industry executives.
Elena JasperHOST
83% of ad executives say their company has now deployed AI in the creative process, up from 60% just two years ago.
Elena JasperHOST
That ranked fifth in 2024.
Elena JasperHOST
So the motivation has shifted for making better work to make you cheaper work, and consumers may be responding to that.
Elena JasperHOST
Even the IAB's own recommendation is to use AI to enhance creative quality rather than to produce assets just more cheaply.
Elena JasperHOST
And that distinction...
JackHOST
Clap it up.
JackHOST
Clap it up ... you're either watching this or you're at the IAB Creator Fronts conference- That's right.
JackHOST
That's right [laughs] ... uh- They're one and the same ... which is today.
JackHOST
If- So- ...
JackHOST
if, if, if we look back and the audience numbers are a little low, we'll know it's because everyone's at the IAB Creator Fronts.
JackHOST
[laughs] IAB Creator Fronts.
JackHOST
Bada bing, bada boom.
JackHOST
That's, ooh, uh- Great show today, Jack.
Brett HouseHOST
that.
Brett HouseHOST
And so you were a founding team member at CNN.com. You co-founded and were on the board of the IAB in 1996.
Brett HouseHOST
That's when I graduated college, not to age myself.
Brett HouseHOST
Yeah.
5 MINS LATER
Richy GlassbergGUEST
And having grown up in cable with the CAB, the Cable Advertising Bureau, and the first 10 pages of every sales pitch in cable was why cable versus broadcast and a base 5% solution and reach and frequency.
Richy GlassbergGUEST
And I'm like, hey, So then eight of us became the committee.
Richy GlassbergGUEST
We founded the IAB.
Richy GlassbergGUEST
Rich LaFergie was the chairman.
Gavin GaddisHOST
For podcasters, the takeaway is that the living room screen is becoming a genuine listening and viewing destination, and the rise of video podcasting gives audio a natural home there.
Gavin GaddisHOST
IAB boosts 2026 at Outlook as audio remains in growth mode.
Gavin GaddisHOST
The IAB has turned more bullish on the US advertising market, raising its 2026 growth forecast to 12.3%, up 2.8 points from the 9.5% it projected back in January.
Gavin GaddisHOST
A stronger-than-expected first half drove the revision, helped by major live events like the Winter Olympics and the World Cup, and by advertisers voicing fewer worries about economic headwinds.
Gavin GaddisHOST
Audio sits firmly inside the growth story.
Amy WilliamsGUEST
It's not...
Amy WilliamsGUEST
It's all IAB standard formats.
Amy WilliamsGUEST
Like our tech is embedding the micro donation into the VPay tag.
Amy WilliamsGUEST
So it can run... anywhere and that means that if you have private marketplace deals or you have exclusive publishers we can embed it there if you're running OMP we can run it OMP so it's really like that was one of the things when I was building Goodloop you said this earlier Dave like it's like the simplest
9 MINS LATER
Amy WilliamsGUEST
When they're talking about production and past net zero, that is a green flag.
speaker_3UNKNOWN
Okay.
Amy WilliamsGUEST
In terms of our industry and how you measure it, basically the global media sustainability framework as developed by Adnet Zero, the advertising association, ISPAR, IAB, has three parts to it.
Amy WilliamsGUEST
creation of an ad, distribution of an ad, and consumption of an ad.
Kiri MastersHOST
Let's go.
Kiri MastersHOST
To tell you the truth, I was low-key genuinely going to just delete the segment Todd had on defining commerce media from the recent episode with Colin Colburn of the IAB.
Kiri MastersHOST
I was sitting there editing, and I heard Todd say, "I think we'd say that United and the back of the screen or Delta's back of the chair screen is commerce media because it's not their cart, but their retail media might be if I was showing ads in the checkout of the plane ticket." I viscerally reacted to this comment.
Kiri MastersHOST
Why the fascination with the cart? My experience with retail media started with offsite for retailers who hadn't even fully committed to e-commerce.
6 MINS LATER
Kiri MastersHOST
If Marriott promotes an excursion, the tour operator may become the merchant of record.
Kiri MastersHOST
The network owns the media exposure, but another business owns the resulting transaction.
Kiri MastersHOST
At the end of our conversation with Colin Colburn at the IAB, he acknowledged that retailers are not incentivized to standardize their measurement.
Kiri MastersHOST
His more practical proposal is disclosure.
Arda GençGUEST
At the same time, we worked on making it as easy for advertisers to buy as possible.
Arda GençGUEST
So incorporating IAB compliance standard display and video formats while making them non-interruptive.
Arda GençGUEST
And also we've added some live stream specific participatory experiences such as branded polls, interactive overlays that react to what people are typing in chat or ones that react to what is happening on the stream or in the game, which make the integrations contextually relevant and In this sense, thanks to what I mentioned about the broadcasting software, we found a central place to distribute all the creatives in the same way.
Arda GençGUEST
And because they're standardized, it's much faster and easier to activate than hiring or contracting streamers, influencers individually.
21 more episodes mention Interactive Advertising Bureau.
Create an account to see the whole feed, search across every transcript, and follow the entities you care about.