Press release

Cause I do, I could see how people throw a bunch of money into this.

so much but it needs like that strategy which you've been so helpful to us on i'm being like okay like this is like you know our next move and you know us coming you being like okay we don't want to like invest like a ton of money like yeah but we're okay make some investments so like what do you think would be most bang for our buck which was a press release

yeah and like so funny because no i feel like i've kind of like started a trend of people doing press releases and

Guys, Katrina thinks she starts every trend.

I

And that is like one of the most incredible parts about PR generally is when you use that third party to like really reinforce like look at how cool this is.

Yeah.

And so press releases are great when you have an announcement.

But yeah, these four MNOs in Europe, the big four, they're planning to establish network infrastructure, which they're already doing, by the way, with AST.

And so this is a press release where they're talking about the things that they're already doing with AST.

And then they say that a satellite partner will be selected in the future.

And they also reiterate that.

We also know that this joint venture that was announced today from the Europeans, all three, and now four, we can definitively say four, are working with AST.

One thing I pointed out in a tweet earlier, I think it was back in August.

So AST had put out this press release saying that they were doing network integration and testing.

And the other player that was recently added to that list was Deutsche Telekom.

Number two, defendant is liable for the media's publication of the defamatory statement.

After arguing contrary to the New York law that she is not liable for the media's publication of her own press release, defendant next argues that she is not liable for the media's publications of the defamatory statement contained within her press release if the media chose to make even the tiniest of editorial changes.

If we understand defendant's argument correctly, any omission of any language from a press release is somehow a selective partial publication for which she escapes liability.

Motion at 14.

Once again, this claim is absurd on its face.

First, there is no republication by the media as a matter of law.

Defendant issued a defamatory statement to the press and its publication, as defendant intended, is not a republication under the law as discussed above.

Second, there was no editing or paraphrasing or taking the quote out of context of the core defamatory statement in the press release.

Interesting, interesting.

Now, along those lines, one of the questions that I'll get from clients on a regular basis is just, are press releases worth it? You know, we're at the tail end of 2026 now.

What's your take? Is it a good investment to do a press release for like a big trend campaign like this?

It really depends.

It's a press release campaign almost.

But it's certainly not dead.

It just depends on what you're trying to get across because also you might produce a bit of content which sits on site as well and has everything in it and it just actually doesn't need a press release because that asset page tells everything it needs to as well so it really does depend i know that's not a great answer but it depends on on the campaign and whether you feel like a press release is needed alongside the email alongside the asset or not really because yeah it's not a hard and fast rule but some some places you know we will find they actually might just copy and paste literally the press release as their story almost so it's a strange one but i don't think it's a hard and fast rule that you always have to have a press release all that press releases are dead it really does case by case basis as to whether does it add value i think that's probably the best way of putting it does it add value if it doesn't add value then potentially leave it out.

Absolutely.