Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)
Oct 14, 2026 · 52 min · 19 segments
Hala Taha knew how to grow on social media, but struggled to turn attention into income. After facing major setbacks including being fired from radio and having an MTV project canceled, she shut down…
Yeah, so I think that getting a following is really important, but really it's engagement that matters.
It's the amount of views that you get on your content and how much people engage, like, comment, share.
Uh, that's what really matters because I've got a lot of clients that have come to me in the past.
They might have a million followers, maybe they had like a big press push, or they were LinkedIn's top voice, or they started on LinkedIn 10 years ago when it was no matter what you did, you went viral, and they have little engagement, and they get no sales, they get no business from LinkedIn because nobody's actually seeing their stuff anymore.
So it's really important to focus on engagement and understanding how to go viral on the feed rather than just getting connections, right?
And second and third connections can see your feed content if people share your stuff or engage on your stuff.
'Cause all the action and, and, uh, connection and people actually clicking on links really happens in the DMs.
So I think first of all, uh, one of the things that I ask people to do is look up their lookalike profiles.
So when I say lookalike profiles, what I really mean is people who have a following that you want.
It's people who have a following that you think would resonate with your product or offering, okay? Because those are the people that you wanna study and emulate and figure out how you're gonna differentiate between their profiles, take what's working for them, and then improve-
Yeah, so I think that getting a following is really important, but really it's engagement that matters.
It's the amount of views that you get on your content and how much people engage, like, comment, share.
Uh, that's what really matters because I've got a lot of clients that have come to me in the past.
They might have a million followers, maybe they had like a big press push, or they were LinkedIn's top voice, or they started on LinkedIn 10 years ago when it was no matter what you did, you went viral, and they have little engagement, and they get no sales, they get no business from LinkedIn because nobody's actually seeing their stuff anymore.
So it's really important to focus on engagement and understanding how to go viral on the feed rather than just getting connections, right?
And second and third connections can see your feed content if people share your stuff or engage on your stuff.
'Cause all the action and, and, uh, connection and people actually clicking on links really happens in the DMs.
So I think first of all, uh, one of the things that I ask people to do is look up their lookalike profiles.
So when I say lookalike profiles, what I really mean is people who have a following that you want.
It's people who have a following that you think would resonate with your product or offering, okay? Because those are the people that you wanna study and emulate and figure out how you're gonna differentiate between their profiles, take what's working for them, and then improve-
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.