Oct 2, 2026 · 52 min · 10 segments
A coffee business built inside a horse trailer sounds like a cute idea until you hear what it takes to make it real. We’re joined by Lori Traficanti, founder of Sipping Sunshine Cafe, to break down…
What was it with, I mean, what was it about coffee that made you guys say, like, this is a market we need to attack? And you're talking to a non-coffee drinker.
Like I told you, my wife can't get the day started without a cup of coffee, sometimes two.
I love the smell of coffee.
The taste has never done anything for me.
The caffeine doesn't really do much for me.
Like caffeine does nothing to me.
right.
Out of all the products that you get to look at, why was it coffee?
So my husband and I just, that's kind of funny because from a coffee person perspective, That's like, I'm like, whoa, there are people out there who don't...
I've always enjoyed coffee and then getting to know the inner dimensions of how you brew it, how you make it, and then the complexities of it, things like that.
We first... we first started dating, we, he was working on his master's degree.
So we'd meet at Starbucks on a, you know, and we just, I would do my lesson plans and he would do his, you know, his, his work, his coursework.
I was about to say, I think, I feel like that's a product where like, One of my best friends, he's also my financial advisor.
He's always had this dream of opening up an ice cream shop.
What was it with, I mean, what was it about coffee that made you guys say, like, this is a market we need to attack? And you're talking to a non-coffee drinker.
Like I told you, my wife can't get the day started without a cup of coffee, sometimes two.
I love the smell of coffee.
The taste has never done anything for me.
The caffeine doesn't really do much for me.
Like caffeine does nothing to me.
right.
Out of all the products that you get to look at, why was it coffee?
So my husband and I just, that's kind of funny because from a coffee person perspective, That's like, I'm like, whoa, there are people out there who don't...
I've always enjoyed coffee and then getting to know the inner dimensions of how you brew it, how you make it, and then the complexities of it, things like that.
We first... we first started dating, we, he was working on his master's degree.
So we'd meet at Starbucks on a, you know, and we just, I would do my lesson plans and he would do his, you know, his, his work, his coursework.
I was about to say, I think, I feel like that's a product where like, One of my best friends, he's also my financial advisor.
He's always had this dream of opening up an ice cream shop.
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