Aug 10, 2026 · 57 min · 11 segments
Spirits fans will likely know Speyside in Scotland for its world-class whiskies, but there’s one distillery that’s showing a different side to the Scottish region, and that’s Glenrinnes Distillery…
Alex ChristouGuest
Melita KielyHost
Let's go back to the, the bottles and the redesign 'cause I know that's big, been a big thing that you've been working on behind the scenes.
So can you go into a bit more detail about why you wanted to redesign the look of Eight Lands and how you landed on this current packaging?
So, uh, as you well know, Eight Lands is named after the fact you can see eight counties from the top of Ben Rinnes Mountain on a clear day, which sits just behind our distillery.
The other end of our glen, you basically get to Glenlivet, and then on the other side of Ben Rinnes Mountain, you've got Aberlour, Macallan.
You know, we're in this amazing place, and aside from whiskey, it's known for its beauty as well, and this time of year in particular when the heather's got that lovely purple color on the mountain.
We've got some great wildlife there, and that's always been a big part of our identity.
And I think that our, some of our partners or prospective partners, maybe importers we were speaking to were quite vocal about this in saying, "We love your brand story.
So we'd had the previous label for a number of years, and it felt like a good moment to reassess things and to try and bring that story, that story of place to life on the bottle, and we have done that, I think.
And, you know, the, the two labels are slightly different, but there's a lot of illustration on there.
We worked with Stranger & Stranger as well, uh, who, who obviously did all the design work, and, and they helped us find the right illustrator.
Let's go back to the, the bottles and the redesign 'cause I know that's big, been a big thing that you've been working on behind the scenes.
So can you go into a bit more detail about why you wanted to redesign the look of Eight Lands and how you landed on this current packaging?
So, uh, as you well know, Eight Lands is named after the fact you can see eight counties from the top of Ben Rinnes Mountain on a clear day, which sits just behind our distillery.
The other end of our glen, you basically get to Glenlivet, and then on the other side of Ben Rinnes Mountain, you've got Aberlour, Macallan.
You know, we're in this amazing place, and aside from whiskey, it's known for its beauty as well, and this time of year in particular when the heather's got that lovely purple color on the mountain.
We've got some great wildlife there, and that's always been a big part of our identity.
And I think that our, some of our partners or prospective partners, maybe importers we were speaking to were quite vocal about this in saying, "We love your brand story.
So we'd had the previous label for a number of years, and it felt like a good moment to reassess things and to try and bring that story, that story of place to life on the bottle, and we have done that, I think.
And, you know, the, the two labels are slightly different, but there's a lot of illustration on there.
We worked with Stranger & Stranger as well, uh, who, who obviously did all the design work, and, and they helped us find the right illustrator.
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