Gin

Then after corporate, while in corporate, I started delving into tourism while I was there.

I had an event called the Gin and Trout Festival that I started because Lesotho, like I said, has all these exciting things.

And I like to cook.

That's something maybe you don't know about me.

So they are stored in the gin?

You pour the gin in and they soak the gin, buy the old cheap gin, and it works.

Gin made down the street?

It's the aristocrat.

That's about as cheap as you can get.

Ah, that is a genius strategy.

Isn't it though? We are here to talk about the so-called gin craze in the 18th century.

And if anyone wants to know what we're talking about, get on your phones right now and Google Hogarth's Gin Lane, because that seems a very good place to start.

Could you please tell us about this very famous print and what you see when you look at it?

Well, I have it here.

This pair of images seem to be selling in in 1751 is that if you drink beer, you'll be fat and happy and prosperous, which is, frankly, who wouldn't want to be fat and happy and prosperous? Everything goes well in Beer Street.

The only buildings that are falling down are the pawnbrokers and the distillers.

whereas the opposite is true in Gin Lane.

It's a pleasure.

Accepting me to the Gin Institute.

I would love to know, first of all, before we get on to your delicious new gin, what you had for dinner last night.

For dinner last night.

He came to the rescue.

We've been out of them again, Gin.

So anyone that's waiting, it's not far away.

He's dropped some in this morning.

According to Wayne Glenn, old Jakey Sanders found an unusual black bottle.

Sources at the time state it was imprinted with G-I-N, meaning gin, but no other clues were apparent.

Keep that bottle in mind.

We're going to come back to it.

then probably the most damning physical evidence, the peculiar black gin bottle found where the men had tied their horses.

According to the testimony given before the grand jury in both trials, Cox and Orr were drinking from this same bottle as they made their way down the wire road toward their intended victim.

The unusual shape and color of the bottle, embossed with G-I-N, was recognized by several witnesses who saw the pair.

At some point, Cox, making an acquaintance, offered him a drink from this same bottle.

There's someone else waiting at the door to take your seat.

And we do that, and we do a show called Gin and Phonic, which is bloody brilliant.

It's a history of gin and music.

It's great.

No.

But, you know, what he saw was an opportunity to bring something he loved, wine.

and you to the masses and at the time that you started on food and drink we as a nation we were five percent of us as a population were consuming wine regularly we are now 85 percent as a population knocking it back and so many would be quite right in attributing a lot of that rise in popularity to the work that you and Ginny did on that show

Yeah.

And then the cup was passed quietly, which is to say the tall, cool glasses went around as the men still lingered and talked with hushed pleasure.

"Gin," said the astonishing orator.

"It is the drink of bums and impoverished scholars, and I am both.

Yes, anything at all with it." Then he spoke to Mycenas, who was at his side, the patron who was footing the bill for all this gracious extravagance.

You, Jan? The bright slim man smiled.

The same.

Thacher? Gin and tonic.

Whiskey and water for me also, Erickson said.

So our portfolio at Morningside is about diversifying across hot spirit categories and building lifestyle brand concepts.

Gin, we have not really seen the boom near stateside.

Gin has had kind of the same boom that we've seen in tequila here in the U.S., in Europe and other parts of the world.

So kind of part of the bet of having a small gin brand is we're positioned should that trend start to move here.

Gin's also disproportionately popular at cocktail bars.

Like next time you're out at a nice spot, check out just how many gin cocktails.

Our bartenders love gin and rightfully so.