What Running Your Own Imprint for 15 Years Teaches You about Books, Readers, and Risk with Sarah Crichton

Great books don't happen by accident. Sarah Crichton, one of publishing's most respected voices and the founder of Sarah Crichton Books at FSG, joins host Sarah Russo for an unfiltered conversation about what it takes to acquire, edit, and launch books that last. They cover everything: crashing books in secret, fighting for the right jacket design, discovering *A Long Way Gone* by child soldier, Ishmael Beah, the differences between being a publisher and an editor, what to understand about hiring a developmental editor, and more. Whether you're an author, aspiring editor, or publishing professional, this episode is a masterclass. For more information on Sarah Crichton’s work, visit her website: Sarah’s website or connect with her on LinkedIn Books mentioned in this episode: “Cyberwar” by Kathleen Hall Jamieson “A Long Way Gone: Memoirs of a Boy Soldier” by Ishmael Beah “What Is the What” by Dave Eggers “A Mighty Heart” by Mariane Pearl, co-written with Sarah Crichton “Portrait of a Marriage: A Memoir” by Judy Crichton and Jennifer Crichton “Fierce Attachments” by Vivian Gornick “The Odd Woman and the City” by Vivian Gornick “M Train” by Patti Smith **Key Moments** 00:44 — How Magazine Editors Think About Readers Sarah Crichton explains how her magazine background gave her a superpower most book editors lack: never forgetting the reader exists. 02:27 — What It Really Means to "Crash" a Book Sarah C. breaks down the secret, adrenaline-fueled process of rushing a book to publication in weeks instead of years. 05:09 — The Editor vs. Publisher Divide (And Why It's Disappearing) Hear about the traditional difference between an editor and a publisher — and why the line between them is blurring 07:22 — How She Turned a Rejected Manuscript into a National Phenomenon Sarah C. tells the story of discovering “A Long Way Gone” by Ishmael Beah — a book passed over by every publisher — and how a deliberate cover strategy and the first-ever Starbucks book pick turned it into a classroom staple. 14:58 — What Sarah Looks for in a Manuscript (and Why a Great Title Matters More Than You Think) Sarah reveals what makes her sit up when reading a submission, and the brutal reality of how critics decide what to review. 17:08 — Developmental Editors, Self-Publishing, and "Hitting the Lottery" Sarah gets candid about the economics of book doctoring, shares the story of self-publishing her late mother's memoir, and explains the role of a developmental editor.