May 13, 2026 · 43 min · 20 segments
In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Sunil Gupta about how AI is reshaping…
But what changed is the generative AI part, where you can actually don't need to learn how to code, don't need any technical knowledge, and anybody can ask questions to a so-called expert and get responses, generate new ideas, et cetera.
And in marketing, it's a phenomenal asset because you can create new blogs, you can create new assets, you can create new images.
... was there a moment when you started to pay attention to it differently?
So the first time I was a little bit intrigued was when DALL-E was introduced, uh, for image generation.
Uh, it was not publicly available that time, but I saw some images created by prompt, and that was mind-boggling.
Although it was still early days, they were not highly professional, but they were still so-sort of intriguing that just by writing a, a text you can create an image.
And then came ChatGPT in November 2022, and that was just totally mind-boggling, uh, because suddenly it seemed like magic that you say something and generates a huge content.
So, so the, the fact that the models can generate content as if there is a human on the other side, uh, which is the so-called Turing test that most of us couldn't even tell the difference between whether it's a human or a machine that is generating that content was totally shocking.
I had a moment like that too with the image generation-
... where the first few that I made, I was like, "Okay," and it felt very-
... like, you know, this kind of feels like a gimmick.
And then I did a couple product images where I thought, "That looks really good."
Mm.
Be-because when you see the first version of DALL-E, you say, "Okay, yeah, this is a gimmick.
Yeah.
But what changed is the generative AI part, where you can actually don't need to learn how to code, don't need any technical knowledge, and anybody can ask questions to a so-called expert and get responses, generate new ideas, et cetera.
And in marketing, it's a phenomenal asset because you can create new blogs, you can create new assets, you can create new images.
... was there a moment when you started to pay attention to it differently?
So the first time I was a little bit intrigued was when DALL-E was introduced, uh, for image generation.
Uh, it was not publicly available that time, but I saw some images created by prompt, and that was mind-boggling.
Although it was still early days, they were not highly professional, but they were still so-sort of intriguing that just by writing a, a text you can create an image.
And then came ChatGPT in November 2022, and that was just totally mind-boggling, uh, because suddenly it seemed like magic that you say something and generates a huge content.
So, so the, the fact that the models can generate content as if there is a human on the other side, uh, which is the so-called Turing test that most of us couldn't even tell the difference between whether it's a human or a machine that is generating that content was totally shocking.
I had a moment like that too with the image generation-
... where the first few that I made, I was like, "Okay," and it felt very-
... like, you know, this kind of feels like a gimmick.
And then I did a couple product images where I thought, "That looks really good."
Mm.
Be-because when you see the first version of DALL-E, you say, "Okay, yeah, this is a gimmick.
Yeah.
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