Advertising

I think that helps AI surface more accurate results.

I don't know if that's going to change now that there's advertising in a lot of these AI chatbots.

if that's going to bring up preferred brands, whether or not they're tangentially related to what you search for.

So, I mean, that could happen.

But right now, you have to have more than one conversation you have to continue to kind of dig deeper and it all it doesn't always lead you to where you want to go that tells me we're still early in in this whole process

i think there's a lot of people who agree with you i found some research in that same simon kutcher travel trends report half of people thought results were too generic and quote unquote didn't appeal and and a part of the problem there is you guys identify half of all travel conversations just one single prompt

And that's tough, right? Brands have got to find a way to have their voice, whether it is through the advertising, as you say, or whether it comes through, obviously, the education and maturity of the consumer as they start to become more familiar with these kinds of platforms.

You were also able to identify what was coming back most of the time in these AI answers.

A certain factor in northward progress mentioned only by Spencer and a few other writers but very important is the possibility of living in a cool or cold climate.

Advancing civilization has given us warmer clothes, tighter houses fitted with artificial lighting and glass windows, chimneys, stones and furnaces, the last four introduced respectively in the 1st century BC and the 14th, 18th and 19th AD.

and a good fuel supply wood can never be cheap in a region of dense population unless transportation is highly developed nor ever comparable to modern coal and while civilization has been making agriculture less important it has leaned increasingly upon the handicrafts manufacturers and clerical and other brain occupations all of which can be pursued indoors especially if the house be comfortable indeed they are more effective indoors than out cold weather is no detriment to them whereas agriculture is greatly interfered with by long and cold winters so the advance of civilization brings an increasing power to dwell northerly as man learns better how to keep warm lit and comfortable inside a house and how to work there instead of in the fields a diagram is displayed on the page the path of supremacy another changing need of civilization is an increasing demand for responsibility and stability hot weather by increasing the body's chemical action and its surplus energy along with the bad emotional state has been shown to increase obstreperousness crime suicide assaults insanity and revolutions probably such actions are more disruptive to a complicated advanced civilization than to a primitive one it has long been remarked that the fiery and volatile temperament of the southern peoples renders them incapable of the responsibility and toils by which phlegmatic northern races have made great their states but might not the southern temperament have been good enough for the simple and petty life the agriculture the handicrafts of a more primitive culture the first positive value of cool climes is our greater variation of temperature from day to day and season to season very valuable stimuli which are found more in the latitudes of slanting sun professor ellsworth huntington has shown that variations from day to day bring an important increase in human energy greater variations from month to month together with intermittency of rainfall entail greater variation in occupation and varied tasks are probably more easy and beneficial in a complicated mental civilization than in a primitive one next and even more important is the greater comfort and vigor physical and especially mental which are possible in a cool climate since man has gradually learned to protect himself against the cold days of winter but hardly against the hot ones of summer professor huntington shows through records of deaths and of the daily work of thousands of factory operatives from connecticut to havana that physical efficiency is at its best on days when the temperature averages sixty-four degrees fahrenheit for night and day i e about the main annual temperature of san diego gibraltar palermo and jerusalem but mental efficiency as measured by daily tasks at west point and annapolis is best on much colder days about forty degrees fahrenheit which give light frosts at night this is probably the result of the stimulus coming from the changes of temperature then experienced in going in and out of doors forty degrees is about the annual mean of quebec christiania moscow and helsingfors the difference between the ideal latitudes for physical and for mental labor is thus as broad as a range of latitude which culture's headship has traversed primitive civilization has been said to depend chiefly upon the heaping up of material wealth created almost entirely by manual labor performed by practically all the population chiefly tillers of the soil including often the women there were some few thinkers a handful of priests to design the pyramids and a few artists nobles judges and overseers but the dull toiling fellahin on whose efficiency nearly everything depended comprised almost all the population but a modern civilization like that of our empire state requires mental rather than physical labor from a very large proportion of the population while even the so-called handicrafts such as housekeeping farming and auto driving demand a more active mentality than the tillage or even handicrafts of primitive civilization and the priest scientist the judge and the foreman have become leaders wielding powers greater than ever before for the progress or ruin of the community to which their ideas are all important altogether modern civilization would seem to depend more upon clear thinking initiative will and self-control in useful directions and primitive civilization more upon physical toil bodily energy the change has been gradual depending on the progress of civilization let us consider for example a climate which huntington has found to be about the best in the world for a modern civilization that is that stimulating climate which enabled germany to fight half the world making bread from wood clothes from thistles tin of lacquer rubber from goodness knows what and patriotism out of aggressive national ambition about the year 90 a d tacitus was describing this country which he found gloomy and cold in comparison with sunny rome and with a cultuo vastly inferior he wrote that our ancestors there were powerful in sudden exertions but impatient of toil and labor nor are they easily persuaded to cultivate the earth nay they even think it base and spiritless to earn by sweat what they might purchase with blood during the intervals of war they passed their time less in hunting than in sluggish repose divided between sleep and the table all the bravest of the warriors committing the care of the house the family affairs and the lands to the women old men and weaker parts of the domestics stupefy themselves by inaction so wonderful is the contrast presented by nature that the same persons love indolence and hate tranquility We learn from other passages that the Germans' favorite occupations after war and hunting were gambling and drinking, and we find precisely the same conditions among the northern Amerinds in a similar climate.

What we have here seems to be mental vigor combined with physical indolence in spite of physical power.

Capitals are generally situated centrally, and great cities are usually the homes and creators of civilization.

After all the errors in the diagram have been mentioned, I hope disregarded as fairly well canceling each other, it remains evident that the path of civilization's banner has led steadily northward while culture was advancing and vice versa.

Most significant of all is the sharp southward movement through eight degrees of temperature about 300 AD, just when civilization was declining.

This period warrants a brief discussion, especially since our schoolbooks lay little stress on it.

Yeah, well, that's like the big question, right? And it's not easy.

You know, obviously, if you're doing paid advertising, that's one thing.

And I'm sure we'll get into that organically, which is what we're talking about.

It's really hard.

I think it's really on marketers' minds right now because of all the LLM stuff that Max was just talking about.

And so I think like that in and of itself, like has just really put Reddit on a map in a way that I think marketers like, you know, not even just thinking about LLM strategies, but also like, well, what's our organic strategy? What's our paid strategy? Like, I think that's just really helped kind of raise its profile.

And Reddit has just been doing a lot over the past few years to actually boost like its actual advertising business.

And so I think like it definitely has a lot of momentum.

There was a really nice, uh, Stranger Things Mahjong that I finished, like, a couple years ago.

But now Netflix subscribers now get access to more than 80 iPhone and iPad games at no extra cost, including those on the 8.99 Standard with Ads plan.

The games are ad-free and have no in-app purchases.

Players download the titles from the App Store and sign in with their Netflix credentials.

There are ads.

Oh, yeah.

Ads in my menu bar.

Fuck this.