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Sunil Gupta
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APPEARANCES
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May 13, 2026
Sunil Gupta on Marketing in the Age of AI
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25:34speaker_2HOST
Yeah.
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25:37Sunil GuptaGUEST
But given their model, they also realize they're not really tapping into the small and medium enterprises.
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25:46Sunil GuptaGUEST
In their estimate, there are 30 to 40 million SMEs are all around the world who have, say, 10, 50, $20 million business.
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25:55Sunil GuptaGUEST
Uh, they could potentially benefit from SAP software, but SAP could never tap into those, uh, businesses effectively because their sales model is very expensive to go reach out to them, right? And quite honestly, many of these SMEs never thought of SAP as a software for them because they had thought it's only was for the large enterprises.
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26:17Sunil GuptaGUEST
So what SAP decided a few years ago, they have digital hubs in different parts of the world, and one of the main digital hubs is in Barcelona.
15 MINS LATER
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41:08speaker_2HOST
What would you say to them if they asked you?
Compilation Episode (Part 3): Mid-Career Strategies for Thriving in an AI-Driven Workplace
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8:36Sunil GuptaGUEST
So you have to learn a new language, and the only way to learn the l- new language is through practices.
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8:41Sunil GuptaGUEST
Another analogy I'll use is you can't learn swimming by sitting by the side pool, side of the swimming pool.