World Cup Ads, Cannes Lions Winners & Kit Design

So we can just jump into kind of the rundown today.

And so people can kind of see.

We're going to jump into World Cup campaigns.

We're going to talk about some of the winners from Cannes Lions, which happened about a week ago.

Obviously, some more creative stuff that we've come across that we feel is worth sharing and some tech updates before we open the floor up.

we'll start off with Coca-Cola.

They unveiled kind of a campaign for their cans, like pretty much a new design for the world cup spotlighting the different teams.

So like custom patterns that they made for each team.

So you see here in this kind of graphic, like how it's not a direct copy of, you know, that nation or that flag, but the colors and, Kind of like the feeling that they wanted to get across from the jerseys, transforming the patterns that they see.

You see it across the different cans and some of the other activations they did.

I think it's very cool that they're able to do this, right? Like their brand is so iconic and they have such scale.

that not many brands could pull this off right like it's not like a mom and pop up and coming brand could say hey let's just swap all our packaging and all our cans for this you know run and do these like super custom thing it's like each can has a different design so i can only imagine from the manufacturing standpoint what that looks like but you get a look here at uh the the patterns and i i think it's it's a nice little touch um they know that they are very prominent in so many placements right you go to a bar you go to someone's house you go to a local grocery store like you're gonna find coca-cola there so it makes total sense for them to kind of lean into some of this stuff um and then they made other kind of activations and other little merch items so the ball, the soccer ball, some jerseys.

So it starts to come to life in different ways.

So I think it was a well-done job by a brand that's so well-known that not many people could kind of accomplish it.

So I think that they did a really good job.

But what are your thoughts on this?

Agreed.

And I mean, not many, like you said, not many people have the scale that Coca-Cola does and the ability to be able to pivot on a dime manufacturing-wise to be able to do this.

Kudos to them.

It looks great.

I love the concept of all the cans are like the jerseys.

It looks really cool.

Coca-Cola is always winning at this.

Coca-Cola does such an incredible job.

They have for many years decade shit.