Jul 27, 2026 · 27 min · 13 segments
Look at your bookshelf. Business books, biographies, the ones everyone said you had to read. Now be honest: how many did you finish? Jay Papasan should be the last person making this case. He's spent…
Jay PapasanHost
Business books, biographies, you name it, there's a great endless source of knowledge in every library near us.

So I hear again and again, like, they're businesspeople, they wouldn't be caught dead reading a fiction book.

I've even heard some people kind of tell me they read fiction like they're embarrassed to admit it.

I can't profess to tell you exactly when this stigma around non-serious books started to show up with businesspeople.

Maybe it was in the '80s with all the Gordon Gekko kind of like, "I'm gonna be Wall Street.

I'm gonna be serious." But I've also seen a lot of people, you'll walk into their room and their house, and the few books they have will be business books.

And I'll pick 'em up and look at 'em, and I can tell you, like, they haven't been read.

I think there's actually as much performative, performative reading of some of these business books because they're not always easy to read.

That's one of the reason that Malcolm Gladwell was so popular is he taught through stories.

Like, all of his books open up with a just banger story that gives you the big idea, and that's what people talked about.

But somewhere along the way, maybe it was about hustle culture, I don't know, people thought that if I'm gonna be a serious businessperson, I need to read serious books.

I've been a part of three million-copy bestsellers, and here's the secret: Some of the best-selling business books are actually business books wrapped in fiction.

Business books, biographies, you name it, there's a great endless source of knowledge in every library near us.

So I hear again and again, like, they're businesspeople, they wouldn't be caught dead reading a fiction book.

I've even heard some people kind of tell me they read fiction like they're embarrassed to admit it.

I can't profess to tell you exactly when this stigma around non-serious books started to show up with businesspeople.

Maybe it was in the '80s with all the Gordon Gekko kind of like, "I'm gonna be Wall Street.

I'm gonna be serious." But I've also seen a lot of people, you'll walk into their room and their house, and the few books they have will be business books.

And I'll pick 'em up and look at 'em, and I can tell you, like, they haven't been read.

I think there's actually as much performative, performative reading of some of these business books because they're not always easy to read.

That's one of the reason that Malcolm Gladwell was so popular is he taught through stories.

Like, all of his books open up with a just banger story that gives you the big idea, and that's what people talked about.

But somewhere along the way, maybe it was about hustle culture, I don't know, people thought that if I'm gonna be a serious businessperson, I need to read serious books.

I've been a part of three million-copy bestsellers, and here's the secret: Some of the best-selling business books are actually business books wrapped in fiction.
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