EP. 114: What Waterfowl Hunters Really Want in a Shotgun with Hunter Flanders

On this episode of The Migration Waterfowl Podcast, your host Brian Halbleib welcomes Hunter Flanders from Retay USA. They discuss everything from Hunter's 2025-26 hunting season to the latest Retay shotguns and innovations coming for 2026. But this conversation goes far beyond new products. Hunter shares stories from the marsh, discusses what today's waterfowl hunters are looking for in a shotgun, and offers an inside look at how manufacturers develop and market products in an outdoor industry that's changing faster than ever. We also dive into the current state of outdoor marketing—what's working, what isn't, and why every product launch seems to spark some criticism across social media. From ambassadors and content creators to authenticity, consumer trust, and the future of hunting brands, this episode offers a behind-the-scenes perspective that every waterfowl hunter can appreciate. Whether you're considering your next shotgun, interested in how the outdoor industry really works, or simply enjoy conversations centered around duck hunting and the people who make it their lifestyle, this is an episode you won't want to miss. **In this episode:** - Hunter's reflections on the past waterfowl season - New Retay USA shotguns and product updates for 2026 - What serious waterfowl hunters want in a shotgun today - How Retay gathers customer feedback and develops new products - The current state of outdoor industry marketing - Social media, ambassadors, and what manufacturers actually look for in brand partners - Why outdoor marketing often draws criticism—and whether it's deserved - The future of hunting content and connecting with today's hunters - Hunter's favorite waterfowl memories, gear, and rapid-fire hunting questions Thanks for listening to The Migration Waterfowl Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with another hunter who's counting down the days until opening morning. Feel free to reach out to us: [migrationwaterfowl@gmail.com](mailto:migrationwaterfowl@gmail.com) Facebook, Instagram, YouTube & TikTok: @migrationwaterfowl Migration Waterfowl Store - Gear Roost & Apparel https://www.migrationwaterfowl.com Patreon - Support the show & get more personal content from Brian https://www.patreon.com/MigrationWaterfowl Migration Waterfowl is presented by: Blue Bird Waterfowl https://bluebirdwaterfowl.com And also brought to you by these fine partners: Rig’Em Right Outdoors https://rigemright.com Flight Day Am-mo https://www.flightdayammo.com 10% off with code MW10 Aves Hunting https://aveshunting.com Retay USA https://www.retayusa.com frogg toggs https://www.froggtoggs.com The Duck Hole & Company https://m.facebook.com/duckholecompany Northern Duck Calls https://www.northernduckcalls.com 15% off with code MW15 Learn more about your ad choices. Visit megaphone.fm/adchoices