The Marketing Playbook with Mark Friedman
Sep 16, 2026 · 42 min · 13 segments
Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren't…
Liz WhiteGuest
Mark FriedmanHost
Liz is the Chief Commercial Officer at Ufos, the original recovery footwear brand, where she leads the company's commercial strategy across marketing, North American sales, e-commerce, and merchandising.
A transformative marketing executive and strategic growth leader, Liz is known for driving customer-centric innovation, reshaping brand narratives, and delivering breakthrough results across digital and omnichannel platforms.
Since joining Ufos in January 2025 as Chief Marketing Officer, Liz has made a significant impact on the company's brand identity and business strategy, helping sharpen Ufos' positioning and build stronger connections with consumers.
Her leadership reflects her ability to unite brand, customer, and commercial strategy to drive meaningful business results.
Her career includes marketing and commercial leadership roles at Ashley Stewart, Full Beauty Brands, Time Inc., and early-stage ventures like SoCo and Poshly, where she blended storytelling, data, and innovation to unlock growth and deepen customer engagement.
Known for cultivating high-performing teams and uniting diverse groups around shared goals, Liz brings a rare combination of strategic vision, operational discipline, and human-centered leadership.
I want to hit on some of those big pieces, but as we always get started in these shows, we want to talk about your first story.
The first story being where you grew up, the upbringing that you had, and whether or not there was something in that upbringing that suggested you'd have the career that you've had.
Liz is the Chief Commercial Officer at Ufos, the original recovery footwear brand, where she leads the company's commercial strategy across marketing, North American sales, e-commerce, and merchandising.
A transformative marketing executive and strategic growth leader, Liz is known for driving customer-centric innovation, reshaping brand narratives, and delivering breakthrough results across digital and omnichannel platforms.
Since joining Ufos in January 2025 as Chief Marketing Officer, Liz has made a significant impact on the company's brand identity and business strategy, helping sharpen Ufos' positioning and build stronger connections with consumers.
Her leadership reflects her ability to unite brand, customer, and commercial strategy to drive meaningful business results.
Her career includes marketing and commercial leadership roles at Ashley Stewart, Full Beauty Brands, Time Inc., and early-stage ventures like SoCo and Poshly, where she blended storytelling, data, and innovation to unlock growth and deepen customer engagement.
Known for cultivating high-performing teams and uniting diverse groups around shared goals, Liz brings a rare combination of strategic vision, operational discipline, and human-centered leadership.
I want to hit on some of those big pieces, but as we always get started in these shows, we want to talk about your first story.
The first story being where you grew up, the upbringing that you had, and whether or not there was something in that upbringing that suggested you'd have the career that you've had.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
