Forter
CompanyWikipedia
8
MENTIONS
4
EPISODES
4
PODCASTS
Search complete. 8 mentions across 4 episodes found for "Forter".
Oct 16, 2026
ChatGPT Is Hiding Your Referral Traffic
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5:56Paris ChildressHOST
On to the next story.
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5:58Paris ChildressHOST
Forter reports agentic orders increasing more than fourfold.
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6:03Paris ChildressHOST
Forter introduced new capabilities for identifying authorized AI shopping agents, managing their access, and enabling secure checkout.
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6:12Paris ChildressHOST
The company reports that agentic orders across its network have increased more than fourfold since August.
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6:18Paris ChildressHOST
They also report increasing automated fraud, reinforcing the need to distinguish legitimate agents from malicious automation.
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6:35Paris ChildressHOST
There's gonna be more.
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6:36Paris ChildressHOST
They are more and more increasingly going and shopping on behalf of their users.
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6:42Paris ChildressHOST
And Forter is reporting a more than fourfold increase here in, uh, actually this is a fourfold increase in the orders from agents.
Ovadia Sutton - Co-Founder of Daat Lab
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0:05Mark FriedmanHOST
[upbeat music] Okay.
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0:21Mark FriedmanHOST
Welcome back to the Marketing Playbook presented by FORTER and Markup AI.
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0:26Mark FriedmanHOST
Here, you'll take away three game-winning marketing plays every episode to take back to your team.
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0:31Mark FriedmanHOST
I'm your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing, direct mail, physical retail, and digital commerce.
USA Today Tuesday
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42:21Alan BlackburnNARRATOR
A recent Visa survey found that 64% of respondents expect to use AI shopping agents within two years, and 56% already-- would already let AI agents search and compare products.
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42:33Alan BlackburnNARRATOR
According to Mi-Michael Leibblatt, who runs an AI commerce prop firm called Forter, agentic traffic more than tripled in a month since Muse and Instinct were launched.
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42:44Alan BlackburnNARRATOR
In its first week alone, Muse made up 48% of all agentic orders on Forter.
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42:50Alan BlackburnNARRATOR
"Personal agents are useful because they can take an arbitrary input and act," said Ian Rogers, Chief Human, Human Agency Officer at cybersecurity company Ledger.
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43:00Alan BlackburnNARRATOR
But that's exa-exactly where the danger comes in.
USA Today Tuesday
A
42:21Alan BlackburnNARRATOR
A recent visa survey found that 64% of respondents expect to use AI shopping agents within two years, and 56% would already let AI agents search and compare products.
A
42:33Alan BlackburnNARRATOR
According to Michael Reitblatt, who runs an AI commerce prop firm called Forter, agentic traffic more than tripled in a month since Muse and Instinct were launched.
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42:44Alan BlackburnNARRATOR
In its first week alone, Muse made up 48% of all agentic orders on Forter.
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42:50Alan BlackburnNARRATOR
Personal agents are useful because they can take an arbitrary input and act, said Ian Rogers, chief human agency officer at a cybersecurity company, Ledger.
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43:00Alan BlackburnNARRATOR
But that's exactly where the danger comes in.