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Forter

Forter

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Search complete. 8 mentions across 4 episodes found for "Forter".

Oct 16, 2026

Paris ChildressHOST
5:56
On to the next story.
Paris ChildressHOST
5:58
Forter reports agentic orders increasing more than fourfold.
Paris ChildressHOST
6:03
Forter introduced new capabilities for identifying authorized AI shopping agents, managing their access, and enabling secure checkout.
Paris ChildressHOST
6:12
The company reports that agentic orders across its network have increased more than fourfold since August.
Paris ChildressHOST
6:18
They also report increasing automated fraud, reinforcing the need to distinguish legitimate agents from malicious automation.
Paris ChildressHOST
6:35
There's gonna be more.
Paris ChildressHOST
6:36
They are more and more increasingly going and shopping on behalf of their users.
Paris ChildressHOST
6:42
And Forter is reporting a more than fourfold increase here in, uh, actually this is a fourfold increase in the orders from agents.
Mark FriedmanHOST
0:05
[upbeat music] Okay.
Mark FriedmanHOST
0:21
Welcome back to the Marketing Playbook presented by FORTER and Markup AI.
Mark FriedmanHOST
0:26
Here, you'll take away three game-winning marketing plays every episode to take back to your team.
Mark FriedmanHOST
0:31
I'm your host, Mark Friedman, and my career has been focused on direct-to-consumer marketing, direct mail, physical retail, and digital commerce.
Alan BlackburnNARRATOR
42:21
A recent Visa survey found that 64% of respondents expect to use AI shopping agents within two years, and 56% already-- would already let AI agents search and compare products.
Alan BlackburnNARRATOR
42:33
According to Mi-Michael Leibblatt, who runs an AI commerce prop firm called Forter, agentic traffic more than tripled in a month since Muse and Instinct were launched.
Alan BlackburnNARRATOR
42:44
In its first week alone, Muse made up 48% of all agentic orders on Forter.
Alan BlackburnNARRATOR
42:50
"Personal agents are useful because they can take an arbitrary input and act," said Ian Rogers, Chief Human, Human Agency Officer at cybersecurity company Ledger.
Alan BlackburnNARRATOR
43:00
But that's exa-exactly where the danger comes in.
Olean Reads

Olean Reads

USA Today Tuesday

Oct 13 · 2 Mentions

Alan BlackburnNARRATOR
42:21
A recent visa survey found that 64% of respondents expect to use AI shopping agents within two years, and 56% would already let AI agents search and compare products.
Alan BlackburnNARRATOR
42:33
According to Michael Reitblatt, who runs an AI commerce prop firm called Forter, agentic traffic more than tripled in a month since Muse and Instinct were launched.
Alan BlackburnNARRATOR
42:44
In its first week alone, Muse made up 48% of all agentic orders on Forter.
Alan BlackburnNARRATOR
42:50
Personal agents are useful because they can take an arbitrary input and act, said Ian Rogers, chief human agency officer at a cybersecurity company, Ledger.
Alan BlackburnNARRATOR
43:00
But that's exactly where the danger comes in.

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